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Fujikyu's 100th Anniversary Book Launch

Fujikyu Corporation, headquartered in Fujiyoshida City, Yamanashi Prefecture, is set to celebrate its 100th anniversary on September 18, 2026. In honor of this milestone, the company will release a remarkable business book titled "Fujikyu, We Have Been Thinking of Fun and Serious Things for a Century"—a unique narrative showcasing the strategies that have defined the company's past century. The book will be published by Diamond Business Planning, coinciding with the anniversary, promising to be a comprehensive reflection of Fujikyu's journey and unique business approach.

This publication, planned and edited by Diamond Business Planning, is created with full support from Fujikyu. It presents a plethora of engaging stories capturing the essence of the company's distinctive thinking and corporate culture over the past century, focusing on their entrepreneurial spirit and commitment to explore opportunities that other companies may overlook.

Since its establishment in 1926, under the philosophy of "Opening up Fujisan to the World", Fujikyu has actively developed the charm and value of the Mt. Fuji area, grounded in its transportation services. The book delves into the company’s challenging history, weaving together not only success stories but also learning from failures, showcasing the business value in an honest and insightful manner. As a company, Fujikyu has pioneered numerous ventures beyond the amusement park, including transportation, tourism, leisure, and real estate, illustrating its innovative strategies and symbiotic growth with local resources.

Insight into the Book's Content

The book outlines a century of "doing things ordinary companies wouldn’t do", emphasizing the original missions and challenges that have shaped Fujikyu. The narratives describe how the company has transformed rugged lava plains into lush tourist spots by persistently pursuing daring ventures. The reader will discover the enchanting and serious side of Fujikyu's business ethos and its humorous take on challenges, as compiled in this comprehensive volume supported by the company's insights.

Learning from Both Success and Failure

Divided into two main parts, the first section features 19 distinct examples from the company’s extensive history. It will include engaging stories about the naming strategy behind the thrilling attraction "FUJIYAMA", the implementation of facial recognition systems, and inventive marketing campaigns like the "Serious Face Challenge". This section will also not shy away from discussing larger attractions that abruptly closed or services created but never fully established, allowing readers to glean lessons from both success and failure.

The second section will provide an in-depth look at Fujikyu's unique business model, which integrates transportation, tourism, and leisure. It will explore the organizational culture that fosters innovative solutions from the ground up. Furthermore, a special contribution from business scholar Ken Kusunoki will accompany an interview with the President of Fujikyu, Koichiro Horiuchi, revealing the company's strengths and insights into its vision for the next century.

Book Overview

• - Title: "Fujikyu, We Have Been Thinking of Fun and Serious Things for a Century"—A Strange Survival Strategy of a Local Railway
• - Editor: Diamond Business Planning
• - Publication Date: September 18, 2026
• - Release Date: Scheduled for October 8, 2026
• - Format: A5 size, Paperback, 280 pages
• - Price: 1,600 yen (including tax: 1,760 yen)
• - Genre: Business & Management
• - Retail Availability: Available on Amazon and nationwide bookstores.

About Diamond Business Planning

Founded in 1972, evolving from the editorial team of the monthly magazine "Diamond Sales", the company has leveraged advanced editorial skills and cutting-edge IT technology throughout its long history. With a mission to visualize the "philosophy" inherent in various enterprises, Diamond Business Planning aims to convey the knowledge of successful predecessors to stimulate both domestic and global economies.

About Fujikyu Corporation

Established in 1926 as the Fujisan Electric Railway Corporation, Fujikyu will achieve its centenary in 2026. Under the founding philosophy of "Opening up Fujisan to the World", Fujikyu has expanded its business spectrum from transportation to tourism, leisure, real estate, and distribution, continually creating unique experiences and contributing to the allure of the region around Mt. Fuji.

• - Corporate Name: Fujikyu Corporation
• - President: Koichiro Horiuchi
• - Founded: September 18, 1926
• - Headquarters: 5-2-1 Shinnishihara, Fujiyoshida City, Yamanashi Prefecture
• - Tokyo Office: 1-55-7 Hatsuda, Shibuya City, Tokyo
• - Business Scope: Leisure and Services
• - Stock Listing: Tokyo Stock Exchange Prime
• - Website: Fujikyu Official Site