Discover the New 'Nostalgic Rilakkuma' Series to Launch in 2026
San-X Co., Ltd., headquartered in Chiyoda, Tokyo, is thrilled to announce the impending launch of the 'Nostalgic Rilakkuma' series. Set to debut in early September 2026, this series will be available in stores nationwide as well as online. Bringing back the charm of themes from the beloved Rilakkuma character, this new line refreshes memories while introducing adorable new designs.
The series will feature iconic themes which include the very first introduction of Rilakkuma, 'Rilakkuma Debut,' along with fan-favorite themes such as 'Sleepy,' 'Honey & Smile,' 'Outdoor Relaxation,' and 'Strawberry.' Many of these motifs originated between 2003 and 2012, with products like stickers, memos, and hanging plush toys showcasing nostalgic artwork.
Featured Products
One highlight of the product line includes the
air-in mascot stickers, priced at 495 yen (including tax). These stickers are perfect for fans looking to add a touch of Rilakkuma to their everyday items.
Another exciting offering is the
secret memo pads available at 330 yen (including tax). Fans can look forward to 8 different designs in total, neatly packed with 40 sheets in envelopes, ensuring every memo pad experience feels unique.
Additionally, the collection features hanging plush toys themed around four nostalgic motifs. Each
Nostalgic Rilakkuma Plush Collection is priced at 2,750 yen (including tax), and there will be eight various types to choose from—surely a treat for collectors!
Availability Details
It's important to note that the available products may vary by store, and release timings might differ across locations. Given the limited quantities, certain items could already be sold out upon release. Potential customers should also be mindful that release dates, designs, and specifications are subject to change without prior notice. Images featured in promotional materials may differ from actual products as they are taken from sample items.
For more information, check out the official Rilakkuma page here:
Rilakkuma Official Site
The Essence of Rilakkuma
Rilakkuma, a doll-like bear, continues to be a favorite alongside his companions, Korilakkuma and Kiiroitori, under the care of Kaoru, an OL (office lady). The true identity of who or what lies inside Rilakkuma remains a mystery, but his love for food including pancakes, omelets, pudding, and dango is clear. Chairoikoguma, another cherished character, lives in the honey forest, adding charm to the entire Rilakkuma universe.
Celebrating Chairoikoguma's 10th Anniversary
2026 marks a significant milestone as Chairoikoguma celebrates its 10th anniversary! An anniversary site is now live, featuring fun activities such as a daily fortune challenge and recounting Chairoikoguma's themed history, including the popular four-panel comic series '#Corgi in the Honey Forest.' Fans can engage with the content and even access special anniversary wallpapers.
See the Chairoikoguma 10th Anniversary site here:
Chairoikoguma 10th Anniversary
About San-X
San-X has been creating over 1,000 original characters, including Rilakkuma, Sumikkogurashi, and Tarepanda. Their products reach fans around the world, combining cuteness with humor that resonates deeply. Known for characters that are not just cute but also bring a heartwarming sense of comfort, San-X continues to attract a diverse fan base.
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