#Japan #Tokyo #Retail Sales #SNS Strategy #ANDGIVE

ANDGIVE's New Venture in Retail Sales Enhancement

Introduction of '&マーケ'
In a rapidly evolving retail landscape, ANDGIVE has stepped forward with an innovative service aimed at helping physical businesses enhance their sales through effective social media (SNS) strategies. Based in Shibuya, Tokyo, the company is spearheaded by CEO Junko Harada and has recently rolled out the '&マーケ' (And Marketing) service targeted explicitly at retail shops and brick-and-mortar businesses.

Background Challenges in Retail

The retail industry has been grappling with a myriad of challenges recently, such as skyrocketing advertising costs, fragmentation of customer acquisition channels, and the daunting task of attracting Generation Z consumers. A common issue faced by many stores is the disconnect between growing follower counts on social media and actual sales conversions. Traditional SNS platforms like Instagram and LINE have been effective for deepening relationships with existing customers but have limitations in reaching new customers. This disconnection from recognition to purchase has cultivated interest in utilizing short video SNS, particularly TikTok, as a means of enhancing engagement and driving sales.

Unique Features of '&マーケ'

ANDGIVE's '&マーケ' combines the power of short video content with strategic layout design to create a pathway that leads directly to increased sales. Here’s how they achieve this:

1. Leveraging Short Videos
By tapping into the potential of short-form video content, ANDGIVE helps retailers reach a wider audience without relying solely on follower count. TikTok acts as a dynamic media platform that can connect with latent customers on a large scale. The '&マーケ' service includes ideas reflecting the perspectives of Gen Z, filming with professional equipment, editing that aligns with current trends, and optimal posting and analytics support. The videos created can also be repurposed for Instagram Reels and YouTube Shorts.

2. Seamless Integration of Sales Strategies with Retail Space
A standout feature of '&マーケ' is how it integrates SNS strategies with physical store design. Collaborating with external partners who have over 40 years of experience in retail store operations, ANDGIVE constructs a framework that leads directly to purchases. Some of their approaches include:
- Product Selection Optimization: Analyzing SNS trends and reactions to propose sellable products.
- Store Layout Design & Point-of-Purchase Proposals: Creating impactful in-store experiences that are aligned with visual content strategies.
- Showcasing & Customer Interaction via SNS: Supporting visually appealing product displays and training staff for better engagement.

3. Practical Know-How Based on Experience
Having established their own D2C brand, ANDGIVE provides client support grounded in real sales knowledge and experience. This isn’t just theoretical advice; it relies on actual data and successful case studies that lead to practical strategies for clients.

Success Stories

Even before the official launch of '&マーケ', the service had already generated significant results for various stores:

• - A Community-Oriented Family Shop in Osaka

- Initiatives: Enhanced operations on TikTok and Instagram, focusing on local outreach and improving call-to-action.
- Results: TikTok views soared to 396,000 monthly, with 2,664 new followers. Instagram saw 3.45 million monthly reaches, contributing to a boost in weekend sales and increased visits from distant customers.

• - Private Sauna Establishment

- Initiatives: After creating their SNS account, the business launched influencer campaigns and introduced short video ads within the first four months.
- Results: Followers jumped from 1,000 to 2,000 within a month, with nearly full reservations throughout.

Pricing Plans and Setup Process

Pricing is flexible, catering to different needs with monthly plans starting from 110,000 JPY (tax included) for consultation, scaling up to a comprehensive plan at 550,000 JPY (tax included) covering concept development, filming, editing, posting, and reporting. Clients can start operations in as little as 20 days post-order, with filming scheduled once a month for 4-5 hours, ensuring minimal burdens while maximizing outcomes.

Future Outlook

ANDGIVE operates under the philosophy of being not just a supportive company but a partner that sells together with its clients. As they continue to empower retail and physical businesses, they are committed to fueling growth and enhancing the shopping experience in the ever-competitive landscape.

About ANDGIVE

Founded in September 2023, ANDGIVE is dedicated to optimizing SNS operations specifically for retail while also managing their own brand. With a unique approach that connects sales spaces and social media through a complete service offering—from planning to advertising—they strive to generate impactful results and foster new experiences through the intersection of people, products, and stories.

Contact Information:

• - Company Name: ANDGIVE Inc.
• - Representative: Junko Harada
• - Location: 1-31-11 Ebisu, Shibuya Ward, Tokyo, Japan
• - Established: September 13, 2023
• - Website: andgive.co.jp
• - Email: [email protected]