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Enhancing Customer Engagement for Boehringer Ingelheim with Veeva Solutions

In a significant move for the biopharmaceutical industry, Boehringer Ingelheim announced their latest collaboration with Veeva Systems, utilizing the powerful tools of Veeva OpenData and Veeva Network. This partnership comes as Boehringer Ingelheim, a prominent player among the top 20 biopharma companies, seeks to standardize customer data across an impressive 100 countries, thereby enhancing their operational efficiencies and customer engagement strategies.

Leveraging Accurate Customer Insights

The integration of Veeva OpenData is poised to provide Boehringer Ingelheim's teams with critical insights required for effective engagement with healthcare professionals. The comprehensive and precise customer data will empower their staff to interact meaningfully with healthcare providers, backed by relevant information that encourages informed discussions and decisions. This vital data infrastructure is set to establish a robust basis for leveraging Artificial Intelligence in future applications, particularly in optimizing interactions within the healthcare sector.

Uday Bose, the head of customer experience excellence at Boehringer Ingelheim, expressed confidence in the outcome of this partnership, stating, “Extending our trusted partnership with Veeva by embracing globally harmonized data will enhance customer engagement and unlock future AI use cases.” This statement underscores the strategic intent behind consolidating efforts to present a unified customer view to improve the effectiveness of communication and engagement initiatives.

Streamlining Data Management

Boehringer Ingelheim’s strategy includes simplifying their data management processes through this unified solution, which aims to streamline operations significantly. The standardization of customer data not only facilitates quick access to consistent and quality information but also fosters collaboration among teams across different regions and departments. With this integrated approach, the organization can ensure that all teams are aligned and equipped with the information required to succeed.

Furthermore, the connectivity offered by Veeva’s software allows Boehringer Ingelheim to transition to the Veeva Vault CRM platform seamlessly. By utilizing the native integrations of OpenData and Network, Boehringer can improve their operational efficiency further and maintain a comprehensive overview of their customer relations management.

An Integrated Solution for Business Success

Kilian Weiss, senior vice president at Veeva, highlighted the prospective business excellence that Boehringer Ingelheim is building through the adoption of connected software and data solutions. He emphasized that “together, Vault CRM, OpenData, and Network provide an integrated solution that connects data, enhances engagement with healthcare professionals, and drives large-scale innovation of AI.” This cohesive strategy not only signifies a transformation in how Boehringer engages with healthcare professionals but also sets the stage for future advancements in the pharmaceutical industry.

Veeva OpenData is a vital component of the Veeva Data Cloud ecosystem, which includes products like Veeva Link, Veeva Compass, and Veeva CRM Pulse. By integrating Veeva Network into the Vault CRM suite, Boehringer Ingelheim can ensure that their sales, medical affairs, and marketing teams work collaboratively and efficiently, driving their commercial goals forward.

Conclusion

As Boehringer Ingelheim embarks on this innovative journey with Veeva Systems, the implications for their customer engagement strategies are profound. This collaboration is not merely about data management—it signifies a shift towards a more cohesive, integrated approach to working with healthcare providers. By standardizing data on a global scale and harnessing the power of AI, Boehringer Ingelheim is on track to not only meet but exceed the expectations of healthcare professionals, ensuring better patient outcomes and reinforcing their position as a leader in the biopharmaceutical landscape. For more information about Veeva Systems and their offerings, visit veeva.com/eu.