#Japan #Tokyo Tatemono #Sea Vegetable #Yugawara #Yugawara Town

Innovative Collaboration for Regenerative Cities

Tokyo Tatemono Co., Ltd., a long-established real estate company in Japan, has made headlines by signing a comprehensive partnership agreement with Yugawara Town, located in Kanagawa Prefecture, and Sea Vegetable LLC. The agreement was formalized during the international conference "RegenerAction Japan 2025," emphasizing the shared ambition to establish a model for a "Regenerative City."

The essence of this collaboration is rooted in helping urban and regional communities grow together by leveraging local resources, thus facilitating a circular economy. Sea Vegetable and Yugawara Town have been pioneers in utilizing local treasures like ocean resources and geothermal energy for sustainable practices, such as algae farming and product development. This initiative not only boosts environmental conservation but also revitalizes the local economy through what can be termed the "Yugawara Model."

Background of the Agreement

Previously, Tokyo Tatemono announced its vision for "Regenerative City Tokyo" slated for 2024. This initiative focuses on creating a sustainable and balanced urban lifestyle, enhancing well-being across geographies. The first phase of this operation aims at innovating in the Yaesu, Nihonbashi, and Kyobashi areas, collectively known as the YNK district.

In a world grappling with climate change and the ramifications of a global pandemic, this partnership aims to redefine the ecological, economic, and social frameworks for urban development. The agreement serves as a foundation to not just discuss ideas, but to implement tangible ones. Through continuous dialogue, the three parties have recognized the potential in a stronger unified approach as they aim to redefine how cities interact with their surrounding environments and resources.

Focus Areas of the Agreement

The comprehensive agreement is structured around key areas of cooperation that specifically target the development of a Regenerative City:
1. Seaweed Production: The agreement includes pilot projects for seaweed production and the development of seaweed-based products
2. Collaborations with Regional Stakeholders: Engaging with local stakeholders, including fishery cooperatives, businesses, and educational institutions, to enhance community engagement
3. Product Development and Market Entry: Facilitating discussions around product commercialization and expanding market access
4. Urban Promotion: Disseminating knowledge about the cultural and culinary products as they relate to seaweed to urban populations
5. Collaboration with Startups: Promoting synergies with startups in the primary industry sector to explore innovative solutions
6. Increasing Population Connections: Boosting the relationship between urban centers and Yugawara Town for improved community relations
7. Awareness of Regenerative City: Engaging in promotional activities to raise awareness about the Regenerative City concept

Tokyo Tatemono is also committed to bolstering the local economy and creating jobs in Yugawara by undertaking initiatives like a corporate hometown tax donation planned for September 2025.

Understanding Regeneration

The term "Regeneration" encompasses more than just environmental preservation; it aims to actively restore ecosystems while simultaneously creating sustainable economic value and social bonds. In today's rapidly changing world, where values are progressively diversified, businesses and organizations must reassess entrenched systems to tackle emerging challenges. Regeneration paves the way for a new philosophy that respects diverse perspectives and works towards a system that benefits all, thus ensuring lasting and positive change.

About Tokyo Tatemono

Founded in 1896, Tokyo Tatemono is Japan's oldest general real estate company. Nestled in the YNK area, it has been an advocate for urban development aimed at resolving social issues. With the projection that 70% of the world's population will reside in urban areas by 2050, Tokyo Tatemono believes that innovation around life in cities is paramount. The company aims to unveil ten or more co-creation innovations for its "Regenerative City Tokyo" initiative by 2027.

About Yugawara Town

Rich in natural resources and history, Yugawara Town in Kanagawa Prefecture is celebrated for its hot springs and flora. As featured in the Man'yōshū anthology, the therapeutic hot springs have lured numerous intellectuals over the ages. The local offerings like mikan (mandarin orange) and its proximity to Sagami Bay make it an enchanting destination for visitors. The signing of the partnership agreement is anticipated to further enhance the town’s charm and invigorate the community.

About Sea Vegetable

Sea Vegetable is an innovative company that brings together specialists from various fields to engage in seaweed research, production, and even culinary development. They focus on nurturing the marine ecosystem while promoting a new cultural connection with seaweed in gastronomy.

This unique collaboration is a bold step towards achieving a balance between urban society and nature, making strides toward ecological resilience and community development.