Bybit Launches New Brand Identity with #IMakeIt Campaign to Empower Global Users

Bybit Unveils a Bold New Brand Identity



Bybit, recognized as the world's second-largest cryptocurrency exchange in terms of trading volume, has embarked on an exciting journey of transformation. On July 9, 2025, the company made headlines by announcing its major rebranding strategy, highlighted by the launch of the #IMakeIt campaign. This initiative signifies a pivotal moment in Bybit's evolution, aiming to reshape the financial landscape while engaging its global audience of over 70 million users.

The New Bybit Vision



The reimagined Bybit encapsulates a modern vision for the cryptocurrency exchange, bringing forth an invigorated commitment to innovation and empowerment. Claudia Wang, Bybit's Head of Marketing, expressed, "At Bybit, we believe that every user has the power to shape their own financial destiny. The #IMakeIt campaign reflects our focus on inclusivity and empowerment. We aim to dissolve boundaries, unlock possibilities, and guide our community into a future where everything is achievable. This is more than a refresh; it’s a bold step towards our aspirations of reshaping global finance."

Empowerment Through Connectivity



Bybit's mission has always revolved around bridging disparate worlds, whether it be centralized versus decentralized finance, or cryptocurrency and equity. The new brand identity emphasizes this mission, focusing not only on traders but extending a welcoming embrace to users of all experience levels. Bybit aims to redefine the trading landscape, encouraging a more innovative and inclusive financial ecosystem.

Unveiling the Heart of the Brand



At the center of Bybit's new identity lies the letter "I", symbolizing innovation, identity, and intention. This personal touch showcases the platform’s commitment to users—everyone is invited to shape the future of finance alongside Bybit. This refocus on individual user experience signifies a shift towards a more narrative-driven brand, where storytelling leads the conversation around finance, making these daunting subjects more relatable for everyone.

Phased Rollout of Changes



The transformation comes with a strategic phased rollout:
  • - Early July: A public brand launch featuring a global marketing campaign, social media activations, and a livestream event to introduce the new identity.
  • - Mid-July: Updates to the app's user interface and icons across both the Lite and Pro versions, ensuring a consistent user experience.
  • - Coming Soon: A refreshed website structure with updated homepage, onboarding processes, and product pages to enhance user interaction.
  • - August Onwards: Continuous adaptations across regions with videos, templates, and new internal tools to maintain a cohesive brand presence.

Bybit's new strategy emphasizes not just visual updates but a complete redefinition of how the company interacts and connects with its users. The goal is a broader reach, personalizing the trading experience while fostering innovation and clarity for users.

About Bybit



Founded in 2018, Bybit has quickly established itself in the cryptocurrency market, promoting transparency and openness in a decentralized environment. It prides itself on providing a broad array of services from user-friendly interfaces to advanced blockchain tools, serving as a crucial link between traditional finance (TradFi) and decentralized finance (DeFi).

With its fresh campaign and renewed identity, Bybit welcomes its community to partake in the narrative that unfolds—a future filled with opportunities and potential in the world of decentralized finance. Explore what the new Bybit has to offer at Bybit.com.

Conclusion



Bybit's #IMakeIt campaign marks not just a simple rebranding but a bold declaration of its commitment to innovation, inclusivity, and the power of its users. As the cryptocurrency landscape continues to evolve, Bybit stands ready to lead the charge into uncharted territories, inviting all to join them in shaping a new financial paradigm.

Topics Financial Services & Investing)

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