#Japan #Miyazaki #Komugi no Dorei #Awakihara Store #Horie Takumon

Celebrate 3rd Anniversary of Komugi no Dorei AwakiHara Store!

In the heart of Miyazaki City lies the beloved Komugi no Dorei Awakihara Store, a unique bakery born from the innovative ideas of renowned entrepreneur Horie Takumon. As it approaches its 3rd anniversary, the store is gearing up for an exciting celebration, inviting local residents and visitors alike to partake in a festive atmosphere filled with delightful surprises. From May 16 to May 18, 2025, guests can enjoy a variety of activities and offers that highlight the store's commitment to fun and flavor.

Anniversary Celebration Highlights

To express gratitude to customers who have supported the store over the past three years, special promotions will be available during the anniversary event. One standout feature includes a complimentary strawberry tart for the first five customers who spend over 1,200 yen each day! This sweet treat is the perfect way to celebrate the store's success in a vibrant community.

Additionally, for just 300 yen, customers can indulge in a mini bun filling experience, where they can fill up on delightful mini pastries such as mini wieners and chocolate-filled buns. On the opening day of the event, visitors can also receive discount vouchers with any purchase of 1,200 yen or more, making it not only a joyful gathering but also a smart shopping experience!

However, guests are encouraged to arrive early; due to the limited availability of the mini-bun event, these items may run out quickly!

A Flourishing Bakery

Komugi no Dorei has earned a loyal following since its inauguration in 2022, with its signature Zaku Zaku Curry Bun selling approximately 150,000 units over the past three years. Celebrated for its golden-crusted exterior, garnished generously with crunchy croutons, the curry bun has won gold medals in the Curry Bread Grand Prix for four consecutive years. Its flavorful spice mix and hearty potato filling make it a customer favorite and a testament to the bakery's focus on quality and taste.

Throughout the anniversary days, guests will have the opportunity to enjoy not only these famous curry buns but also experience the nostalgic taste of the Kinako Fried Bread, another beloved offering at the shop. This item draws on flavors familiar to many, making it a hit among all ages.

A Vision for Community Engagement

Komugi no Dorei is not just about baked goods; it represents a thriving model developed by the parent company Komugino, nurtured under Horie Takumon's online community, HIU. With the mission of revitalizing local areas through culinary creativity, the brand opened its first store in April 2020 in Taiki Town, achieving an impressive annual revenue of 40 million yen even with its modest population. Over the years, Komugi no Dorei has expanded significantly, reaching 124 stores in just four years, with plans to continue its footprint beyond Japan.

To enhance its global presence, Komugi no Dorei plans to open its first international location in Bangkok, Thailand, by April 2024, emphasizing its strategic growth on a broader scale.

Join the Festivities!

Mark your calendars and join the joyful festivities at Komugi no Dorei Awakihara Store this coming May! It's a fantastic opportunity to enjoy scrumptious foods, celebrate with the team whose passion continues to drive the bakery's success, and create lasting memories in a community-centered environment. Visit their official website here and check out their Instagram for more details!

We hope to see you there, sharing in the joy and deliciousness this delightful bakery has to offer as it celebrates three wonderful years in Miyazaki City!