#Italy #Winter Olympics #Descente #CASA DESCENTE #Cortina d'Ampezzo

Introduction

DESCENTE LTD. has recently announced the opening of its new hospitality space named CASA DESCENTE in Cortina d'Ampezzo, Italy. This venue is set to welcome visitors during the exciting period of the Milano Cortina Winter Olympic Games. Designed as an interactive hub, CASA DESCENTE will serve athletes, teams, support staff, and media professionals, providing a unique glimpse into the brand's heritage and innovations.

An Immersive Brand Experience

The concept behind CASA DESCENTE is to create a place where athletes and enthusiasts can truly connect with the essence of the DESCENTE brand. This unique space will feature various elements that showcase DESCENTE’s dedication to performance, technology, and style. Attendees can expect exhibitions and interactive experiences tailored to highlight the brand's legacy in the sportswear industry.

Historical Exhibition

One of the key attractions at CASA DESCENTE will be an exhibition dedicated to the 90-year history of the brand. Established in 1935, DESCENTE has evolved into a premier clothing manufacturer specializing in high-performance sportswear. This comprehensive showcase will include iconic racing suits that illustrate the technological advancements and design evolution of DESCENTE apparel over the decades. The exhibition will not only be a testament to the brand's commitment to innovation but also a tribute to the athletes it has supported throughout its storied history.

Showcasing Performance and Aesthetics

In addition to the historical display, CASA DESCENTE will feature current racing suits used by national teams from various countries, including Switzerland, Canada, Germany, Spain, China, and Korea. This exhibition will demonstrate the seamless blend of performance and aesthetic appeal that defines DESCENTE's ethos. The carefully designed suits are as much about functionality as they are about style, showcasing how DESCENTE continually pushes the boundaries of sportswear design.

Technological Innovations

CASA DESCENTE will also present the latest in sports technology, developed at DESCENTE's innovation hub, the DESCENTE INNOVATION STUDIO COMPLEX (DISC) located in Osaka. Visitors will have the chance to see firsthand the advancements in fabric technology and design processes that set DESCENTE apart in the competitive world of high-performance sportswear. The exhibition will highlight exclusive pattern-making techniques and other specialized features that contribute to the brand's reputation for meticulous craftsmanship and attention to detail.

Relaxation and Live Viewing Area

Beyond exhibitions, CASA DESCENTE will offer a comfortable lounge area equipped with a large screen for live streaming Olympic events. This setting will allow guests to unwind while enjoying the games, engaging in discussions with fellow attendees, and interacting with athletes and teams in a relaxed environment. The lounge serves as both a comfortable retreat and a social hub for networking and shared experiences during the Olympic festivities.

Event Details

The CASA DESCENTE will be open from February 7 to February 22, 2026, aligning with the Winter Olympics schedule. Located at Località Gilardon, 4, 32043 Cortina d'Ampezzo (BL), Italy, this venue spans 300 square meters of space designed to offer an enriching experience for all who visit.

Conclusion

DESCENTE aims to extend its philosophy of blending excellence in sports with a commitment to beauty and functionality through this innovative initiative. With CASA DESCENTE, the brand not only showcases its rich history and cutting-edge technology but also supports athletes during one of the most significant sporting events in the world. This limited-time experience during the Winter Olympics promises to leave a lasting impression on all who enter its doors, reflecting the spirit of DESCENTE and the athletes it champions.