Josh Raymond Steps Up as New Executive VP of Marketing at OMNIA Partners

OMNIA Partners Welcomes Josh Raymond as Executive Vice President of Marketing

OMNIA Partners, known for being the largest group purchasing organization in the U.S., has just made a significant leadership change. As of January 15, 2025, Josh Raymond has been appointed as the Executive Vice President of Marketing. This move comes as part of the company's effort to strengthen its marketing strategy and broader organizational capabilities, necessary for navigating today's complex market landscape.

Raymond's promotion follows the retirement of Andrea Scobie, the outgoing Chief Marketing Officer, who played a vital role in the company's growth over her 25-year tenure. As one of the first employees in the startup phase of OMNIA Partners, Scobie's departure marks the end of an era, with her expertise key to establishing the foundation upon which the organization stands today.

A New Strategy Under Raymond’s Leadership

Having joined OMNIA Partners in late 2023 as the Senior Vice President of Marketing, Raymond has a wealth of experience that he now brings to his new role. During his time as the SVP, he provided vital marketing support to the organization’s extensive supplier network, which includes nearly 2,000 suppliers. He was also instrumental in overseeing the marketing strategy for the OPUS e-commerce platform.

In his new position, Raymond will focus on crafting a sophisticated marketing strategy that encompasses brand development, demand generation, sales facilitation, and the intelligent use of analytics. These strategies aim to enhance the support offered to various clients, including public agencies, educational institutions, and private sector organizations.

Todd Abner, the Founder and CEO of OMNIA Partners, expressed confidence in Raymond's leadership, stating, "Josh's natural leadership abilities, combined with his analytical approach and focus on revenue growth, will be integral to our continued success. We are thrilled to have him on our Executive Leadership Team."

A Rich Professional Background

Raymond's experience spans over two decades in corporate strategy, product management, and marketing leadership primarily within the B2B FinTech and SaaS sectors. His track record of facilitating growth for prominent public companies and private equity-backed firms speaks volumes about his capability to navigate complex market dynamics by developing aligned go-to-market strategies.

A graduate from the University of Tennessee, Raymond holds an MBA from Johns Hopkins University’s Carey Business School. His commitment to community engagement is demonstrated through his various roles on boards, including serving at the Nashville chapter of the Muscular Dystrophy Association and the Board of Trustees for a major private school in Nashville.

Looking Ahead

In a statement of gratitude, Raymond expressed his excitement for leading the marketing department at OMNIA Partners into its next growth phase. He acknowledged the immense talent within the organization, affirming his belief in their shared potential to innovate within the procurement industry.

As OMNIA Partners continues to be a leading player in the procurement landscape with over $30 billion in annual B2B spending, the strategic leadership of individuals like Josh Raymond is crucial. This transition signals not only a change in personnel but a broader commitment to evolving the company into a more tech-enabled service provider in the procurement sector.

This dynamic shift in leadership underscores the importance of marketing in contemporary business practices. With Raymond at the helm, OMNIA Partners is poised to embrace new opportunities and challenges in the increasingly competitive landscape of group purchasing organizations.