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United Real Estate's Ambitious Growth: Rick Haase Named HousingWire Vanguard

In a stunning announcement, United® Real Estate confirmed that its President, Rick Haase, has been recognized as a 2025 HousingWire Vanguard. This honor places him in a select group of 100 leaders who are shaping the future of the housing industry. This notable accolade comes at a time when United is set on an ambitious path to double its size within just three years.

A Remarkable Growth Journey
Under Rick Haase's leadership, United Real Estate has established a remarkable growth story. Over the past five years, the firm has expanded from 3,700 to an impressive 5,000+ agents. In 2024 alone, it recorded over 73,000 transactions with a staggering sales volume hitting $26.3 billion. This phenomenal growth rate of 727% has positioned United among the top ten national brokerages in America. Now, they operate across 34 states and have established 170 offices, commanding a significant presence in the competitive real estate landscape.

Haase attributes this recognition to the collective effort of agents and brokers within the company. “This recognition is not about me—it’s about the thousands of agents and brokers who trust United to help them thrive and execute plans every day,” said Haase. His approach focuses on empowering agents to retain more of their earnings while improving their financial trajectories.

Innovative Models Lead to Success
United Real Estate’s unique flat-fee, transaction-based model plays a crucial role in attracting top talent. Agents benefit from greater financial freedom while having access to the proprietary Bullseye™ Agent & Broker Productivity Platform. This platform not only ensures scalable growth but also maintains a high level of support.

Dan Duffy, the CEO of United, expressed his thoughts on Haase’s recognition, emphasizing the significant impact of his leadership. “Rick’s Vanguard honor is a testament to the kind of leadership that doesn’t just respond to change—it anticipates it,” Duffy remarked. His comments illustrate how Haase’s leadership style aligns the company’s mission with the realities of a rapidly changing market.

Steve Wagner, Co-Founder of Virtual Properties Realty, another firm under United, echoed similar sentiments. He highlighted how Haase's leadership has transformed their operations. “In just five years with United, VPR grew from 3,700 to 5,000+ agents and posted record sales—proof that the right training, marketing, and technology move the needle for our people and our clients.”

Strategic Expansion Plans
United Real Estate's strategic plan for growth taps into mergers, acquisitions, franchise affiliations, and organic recruitment strategies. Each initiative is aligned with the core mission of elevating the financial futures of agents and brokers. The company aims to continue increasing its footprint in the real estate market while supporting its agents through innovative tools and resources.

With Rick Haase at the helm, United Real Estate is not only poised for exponential growth but is also setting a new industry standard in real estate practices. As the company charts its ambitious course toward doubling its size, its commitment to agent empowerment and transformative leadership will undoubtedly play a pivotal role in its ongoing success.