Afternoon Tea Launches Two Exquisite New Beverages at FamilyMart
Afternoon Tea, a renowned tea brand managed by Ivy Company in Shibuya, Tokyo, is set to delight tea enthusiasts with two new beverage offerings. From May 12, 2023, you can indulge in the 'Afternoon Tea supervised FamilyMart Brown Sugar Royal Milk Tea,' and from May 19, the 'Afternoon Tea supervised FamilyMart Peach-scented Rooibos Tea' will be available at approximately 16,400 FamilyMart locations nationwide.
This exciting venture reflects FamilyMart's commitment to their philosophy of providing 'joy to you,' which is one of their five key principles aimed at enriching customer experiences. Since launching in May 2021, the series has garnered immense popularity, with total sales exceeding 400 million units, marking it as one of the favorites in the convenience store beverage market.
The 'Brown Sugar Royal Milk Tea' is crafted for those who appreciate a rich and refined taste. It features a generous amount of Assam tea leaves—1.3 times the usual quantity—delivering a robust and aromatic tea experience. Each sip offers a perfect blend of natural sweetness from brown sugar and the creaminess of milk, promising a luxurious taste that caters to adult indulgence.
In addition to the royal milk tea, the 'Peach-scented Rooibos Tea' will return as a dedicated favorite among customers. This caffeine-free, sugar-free tea is designed to cater to a wellness-conscious audience who enjoys a lighter, refreshing beverage. The delightful aroma of sweet white peach paired with the clean taste of rooibos will ensure a refreshing break at any time of the day. This flavor was highlighted as the number one desired repurchase based on customer surveys, clearly indicating its popularity.
- Launch Date: May 12, 2023
- Availability: Nationwide
- Volume: 370ml
- Description: Rich Assam tea blended with sweetness of brown sugar and creamy milk for a premium flavored milk tea experience.
- Launch Date: May 19, 2023
- Availability: Nationwide
- Volume: 600ml
- Description: A non-caffeinated, sugar-free flavored tea, featuring the gentle sweetness of peach with an invigorating rooibos taste.
According to the product development team at FamilyMart, this series appeals to a broad demographic, transcending traditional gender preferences. The 'Brown Sugar Royal Milk Tea' is framed as a special treat for everyday life, encouraging individuals to savor these exquisite beverages and enhance their daily routines.
Both products will be sequentially launched at FamilyMart stores across Japan beginning this May. As part of the brand's ethos, Afternoon Tea aims to create delightful tea experiences that encourage customers to take a moment for themselves.
For more information and to explore the wonderful offerings at FamilyMart, visit their official website here or discover the delightful range from the Afternoon Tea brand here.
With the introduction of these new teas, Afternoon Tea continues to solidify its commitment to quality and flavor, ensuring that tea lovers nationwide have something to celebrate. Don't miss out on these flavorful additions to your drinks collection this spring!
This exciting venture reflects FamilyMart's commitment to their philosophy of providing 'joy to you,' which is one of their five key principles aimed at enriching customer experiences. Since launching in May 2021, the series has garnered immense popularity, with total sales exceeding 400 million units, marking it as one of the favorites in the convenience store beverage market.
New Highlight: Brown Sugar Royal Milk Tea
The 'Brown Sugar Royal Milk Tea' is crafted for those who appreciate a rich and refined taste. It features a generous amount of Assam tea leaves—1.3 times the usual quantity—delivering a robust and aromatic tea experience. Each sip offers a perfect blend of natural sweetness from brown sugar and the creaminess of milk, promising a luxurious taste that caters to adult indulgence.
Refreshing Option: Peach-scented Rooibos Tea
In addition to the royal milk tea, the 'Peach-scented Rooibos Tea' will return as a dedicated favorite among customers. This caffeine-free, sugar-free tea is designed to cater to a wellness-conscious audience who enjoys a lighter, refreshing beverage. The delightful aroma of sweet white peach paired with the clean taste of rooibos will ensure a refreshing break at any time of the day. This flavor was highlighted as the number one desired repurchase based on customer surveys, clearly indicating its popularity.
Product Details
- - Brown Sugar Royal Milk Tea
- Launch Date: May 12, 2023
- Availability: Nationwide
- Volume: 370ml
- Description: Rich Assam tea blended with sweetness of brown sugar and creamy milk for a premium flavored milk tea experience.
- - Peach-scented Rooibos Tea
- Launch Date: May 19, 2023
- Availability: Nationwide
- Volume: 600ml
- Description: A non-caffeinated, sugar-free flavored tea, featuring the gentle sweetness of peach with an invigorating rooibos taste.
A Treat for Everyone
According to the product development team at FamilyMart, this series appeals to a broad demographic, transcending traditional gender preferences. The 'Brown Sugar Royal Milk Tea' is framed as a special treat for everyday life, encouraging individuals to savor these exquisite beverages and enhance their daily routines.
Availability
Both products will be sequentially launched at FamilyMart stores across Japan beginning this May. As part of the brand's ethos, Afternoon Tea aims to create delightful tea experiences that encourage customers to take a moment for themselves.
For more information and to explore the wonderful offerings at FamilyMart, visit their official website here or discover the delightful range from the Afternoon Tea brand here.
Conclusion
With the introduction of these new teas, Afternoon Tea continues to solidify its commitment to quality and flavor, ensuring that tea lovers nationwide have something to celebrate. Don't miss out on these flavorful additions to your drinks collection this spring!
Topics Consumer Products & Retail）
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