#Japan #Tokyo #Giovanni #2Chic #Color Chic

Giovanni Unveils New Hair Care Collections

In an exciting launch for hair care enthusiasts, Giovanni, the renowned natural hair and body care brand from Beverly Hills, is introducing two new collections this August: 2Chic High Shine and Color Chic Purple. Both collections will be available on August 18, 2025, at all Cosme Kitchen and Biople stores across Japan, as well as their respective online shops.

A Brand That Speaks to You

In today's world, our hair can tell our unique stories. Giovanni embraces the freedom to express oneself exquisitely, acknowledging that beauty lies in self-expression. The brand aims to harmonize with your hair needs, offering a wide range of natural hair care products that adapt to individual preferences.

2Chic High Shine Collection

Designed specifically for Japanese hair, which often faces challenges from humidity, UV exposure, and dryness, the 2Chic High Shine Collection offers a solution. Featuring a unique shine-locking formula, this collection includes:

• - 2Chic High Shine Shampoo (250mL) — Priced at ¥2,990, this shampoo harnesses camellia oil and white tea extract to deliver shine and moisture, keeping hair light and manageable while combating humidity and dryness.
• - 2Chic High Shine Conditioner (250mL) — Also ¥2,990, this creamy conditioner wraps each strand to provide smoothness and control. It replenishes moisture while guarding against environmental stress, resulting in exceptionally soft, shiny hair.
• - 2Chic High Shine Hair Serum (81mL) — Retailing for ¥3,190, this multi-use serum can be applied before or after drying hair. Infused with lush camellia oil and white tea extract, it creates luminous, manageable strands.

The defining feature of this collection is its Dual Complex formula, combining the benefits of plant extracts with advanced hair science for truly remarkable results.

Key Ingredients:

• - Camellia Oil — Locks in moisture, ensuring soft, manageable hair while offering protection against UV damage.
• - White Tea Extract — Strengthens weakened hair while providing shine and protection against external damage.

Color Chic Purple Collection

For individuals with color-treated hair, Giovanni’s Color Chic Purple Collection focuses on neutralizing unwanted yellow or brassy tones. This set includes:

• - Color Chic Purple Shampoo (399mL) — Priced at ¥4,400, this shampoo envelops hair with rich, cleansing foam while maintaining color vibrancy. Its purple components counteract yellow tones, resulting in transparent hues while repairing damage for renewed shine.
• - Color Chic Purple Conditioner (399mL) — Also ¥4,400, this conditioner enhances moisture while further balancing color integrity, giving hair silky, smooth texture.

Unique Benefits of the Color Chic Collection:

• - Color Control — Purple pigments provide depth and clarity to color-treated hair, preventing fading and ensuring vibrant hues over time.
• - Nourishing and Repairing — Enriched with ingredients like hydrolyzed keratin and various plant oils, this collection promotes hair strength while maintaining moisture and flexibility.

Availability

The products from both collections will be available nationwide and through online stores starting August 18, 2025. Visit the official Cosme Kitchen Website and Biople Website to explore and purchase these exciting new offerings.

About Giovanni

Founded in 1979 by top stylist Arthur Guidotti, Giovanni has established itself as a leading name in the realm of natural hair care. Poised at the intersection of plant science and hair health, the brand's extensive selection serves as a gateway for consumers to explore and enhance their unique beauty. With a commitment to quality, Giovanni products are celebrated in over 30 countries, providing love and nourishment to diverse hair types.

With Giovanni, elevate your hair care routine, embrace the natural beauty of your hair, and celebrate the freedom of self-expression through exceptional hair health.