Next Meats Launches Plant-Based 'NEXT Katsu' Expanding Product Line
Next Meats Unveils Innovative Plant-Based Product
Next Meats Inc., a venture specializing in alternative meats, proudly announces the launch of its newest product, the 100% plant-based ‘NEXT Katsu’. Based in Niseko Town, Hokkaido, the company has taken significant steps to broaden its plant-based product lineup, particularly on its B2B e-commerce site.
The introduction of ‘NEXT Katsu’ marks a notable achievement for Next Meats as it aims to offer delicious and sustainable alternatives amid rising meat prices. The product not only resonates with health-conscious consumers but also caters to a growing demand for vegetarian options in the foodservice industry. The crispy coating and juicy texture of ‘NEXT Katsu’ successfully mimic traditional meat, making it a promising contender in the plant-based market.
Collaborating with the popular restaurant ‘Pivot Base Café’ in Osaka’s Dotonbori area has been instrumental in the product’s launch. Known for its vibrant culinary scene, the café has started serving ‘NEXT Katsu’ to both locals and tourists, thus contributing to the growing acceptance of plant-based foods.
In addition to ‘NEXT Katsu,’ Next Meats has also begun offering the plant-based meat chips used in their products, such as ‘NEXT Burger Patty’ and ‘NEXT Beef 1.0,’ on their e-commerce platform. This enables restaurants, hotels, and food service providers to incorporate these plant-based solutions into their menus.
Strengthening Market Presence
Next Meats is focusing primarily on the B2B market, targeting not just individual retailers but restaurants and other food-related businesses. While B-cart operates as their B2B e-commerce site, individual consumers can also purchase products by registering as members. This dual approach emphasizes the company’s commitment to providing high-quality plant-based products to a broad audience.
Moreover, Next Meats is solidifying its business foundation by welcoming Marma Foods, a company with a long history of manufacturing and selling okara konjac products, into its group. This strategic move, effective from May 1, 2026, brings unique manufacturing technologies and product development capabilities into Next Meats' fold, enhancing its position in the plant-based sector. By integrating these two growing markets (alternative meats and okara konjac), Next Meats aims to expand its product development and distribution channels.
Comments from the CEO
CEO Koichi Ishizuka expressed his confidence in ‘NEXT Katsu,’ stating, “I highly recommend this product. Feedback from those who have tasted it often includes disbelief that it is entirely plant-based. With the addition of Marma Foods to our group, we can broaden our market reach beyond just alternative meats into a wider range of plant-based food sectors.”
Future Outlook
Next Meats remains dedicated to enhancing its B2B offerings to restaurants, hotels, and other establishments while also eyeing opportunities in international markets. Collaborations with Marma Foods are set to broaden their product range, introducing items like alternative meats, okara konjac, and other vegan delicacies, all aimed at solidifying their status as a comprehensive plant-based food manufacturer.
Company Overview
Next Meats Inc., a venture specializing in alternative meats, proudly announces the launch of its newest product, the 100% plant-based ‘NEXT Katsu’. Based in Niseko Town, Hokkaido, the company has taken significant steps to broaden its plant-based product lineup, particularly on its B2B e-commerce site.
The introduction of ‘NEXT Katsu’ marks a notable achievement for Next Meats as it aims to offer delicious and sustainable alternatives amid rising meat prices. The product not only resonates with health-conscious consumers but also caters to a growing demand for vegetarian options in the foodservice industry. The crispy coating and juicy texture of ‘NEXT Katsu’ successfully mimic traditional meat, making it a promising contender in the plant-based market.
Collaborating with the popular restaurant ‘Pivot Base Café’ in Osaka’s Dotonbori area has been instrumental in the product’s launch. Known for its vibrant culinary scene, the café has started serving ‘NEXT Katsu’ to both locals and tourists, thus contributing to the growing acceptance of plant-based foods.
In addition to ‘NEXT Katsu,’ Next Meats has also begun offering the plant-based meat chips used in their products, such as ‘NEXT Burger Patty’ and ‘NEXT Beef 1.0,’ on their e-commerce platform. This enables restaurants, hotels, and food service providers to incorporate these plant-based solutions into their menus.
Strengthening Market Presence
Next Meats is focusing primarily on the B2B market, targeting not just individual retailers but restaurants and other food-related businesses. While B-cart operates as their B2B e-commerce site, individual consumers can also purchase products by registering as members. This dual approach emphasizes the company’s commitment to providing high-quality plant-based products to a broad audience.
Moreover, Next Meats is solidifying its business foundation by welcoming Marma Foods, a company with a long history of manufacturing and selling okara konjac products, into its group. This strategic move, effective from May 1, 2026, brings unique manufacturing technologies and product development capabilities into Next Meats' fold, enhancing its position in the plant-based sector. By integrating these two growing markets (alternative meats and okara konjac), Next Meats aims to expand its product development and distribution channels.
Comments from the CEO
CEO Koichi Ishizuka expressed his confidence in ‘NEXT Katsu,’ stating, “I highly recommend this product. Feedback from those who have tasted it often includes disbelief that it is entirely plant-based. With the addition of Marma Foods to our group, we can broaden our market reach beyond just alternative meats into a wider range of plant-based food sectors.”
Future Outlook
Next Meats remains dedicated to enhancing its B2B offerings to restaurants, hotels, and other establishments while also eyeing opportunities in international markets. Collaborations with Marma Foods are set to broaden their product range, introducing items like alternative meats, okara konjac, and other vegan delicacies, all aimed at solidifying their status as a comprehensive plant-based food manufacturer.
Company Overview
- - Company Name: Next Meats Inc.
- - CEO: Koichi Ishizuka
- - Headquarters: 79-49 Motomachi, Niseko Town, Hokkaido, 048-1544
- - Tokyo Office: 2F, Shinjuku Island Tower, 6 Chome-5-1 Nishi Shinjuku, Shinjuku City, Tokyo, 163-1302
- - Business Focus: Development and sales of plant-based foods, alternative meat products, and e-commerce business related to food products.
- - Official Website: Next Meats
- - E-Commerce Site: B-Cart
- - Contact: [email protected]
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.