Introducing BOTANIST's New Scalp Brush for Healthy Hair Care Starting November 17
BOTANIST, a prevailing name in the botanical lifestyle sector under the I-ne Corporation based in Osaka, is all set to release its latest product, the "Scalp Brush", on November 17, 2025. This exciting new addition is designed to enhance scalp care routines when used alongside their age-defying line, "ROOTH". The focus of this product is on scalp cleansing and massaging, promoting improved circulation and overall scalp health.
The design of the Scalp Brush is rooted in ergonomic principles, ensuring it fits comfortably in the hand. This user-friendly shape allows for ease of use, even with longer hair, while enabling the adjustment of pressure applied to the scalp.
Complementing the Scalp Brush is the ROOTH anti-aging care line which includes shampoo, conditioner, scalp cleansing oil, and hair oil. Each product is enriched with beneficial ingredients that cater to mature skin and hair needs.
For maximum effectiveness, it's recommended to use the Scalp Brush during the application of ROOTH treatments or the scalp cleansing oil before shampooing. Since both products effectively moisturize the scalp, the use of the Scalp Brush will amplify the absorption of these beneficial ingredients, ensuring a healthier scalp environment.
Shuhei Yoshida, a hair care specialist from BOTANIST's Beauty Care Product Development team, emphasizes the importance of scalp care during winter, a season notorious for exacerbating dryness and other scalp issues. "Winter often leads to increased dryness due to both environmental factors and the use of heating systems, which can result in dandruff or itchiness. Additionally, this season may elevate hair fall as poor blood circulation reduces the supply of essential nutrients to the hair," Yoshida notes.
He explains that while many perceive winter as a time free from oil-related concerns, cold weather can lead to hardened sebum on the scalp, and the lack of sweating may leave behind residue, affecting scalp health. To tackle these issues, he recommends focusing on "sebum cleansing" combined with scalp stimulation to improve circulation and health during the colder months.
Features of the New BOTANIST Scalp Brush
- - As a Shampoo Brush: The brush is equipped with flexible and tiny protrusions that are expertly crafted to effectively remove grease and impurities from the scalp that might be missed by fingers alone.
- - As a Head Spa Tool: Gently moving the brush on tension points can help relieve scalp stiffness, while the sides can apply a pleasant pressure or the brush can be tapped lightly to enhance relaxation. Using the brush provides a substitute for acupressure, thereby improving the scalp's well-being.
Ergonomic Design for Comfort
The design of the Scalp Brush is rooted in ergonomic principles, ensuring it fits comfortably in the hand. This user-friendly shape allows for ease of use, even with longer hair, while enabling the adjustment of pressure applied to the scalp.
Introduction to the ROOTH Anti-Aging Hair Care Line
Complementing the Scalp Brush is the ROOTH anti-aging care line which includes shampoo, conditioner, scalp cleansing oil, and hair oil. Each product is enriched with beneficial ingredients that cater to mature skin and hair needs.
- - Carbonated Ginger Extract: This key ingredient helps promote moisture across the scalp and hair, resulting in fuller, shinier locks.
- - Galactomyces Ingredients: Utilized in skincare, these fermented formulations are proven to provide hydration to dry and aging scalps. The ROOTH line combines two types of this ingredient, effectively moisturizing the scalp.
- - Direct Moisture Treatments: The ROOTH treatment is formulated to penetrate directly into the scalp, employing a non-silicone composition that incorporates plant-based oils, delivering smoothness and shine without buildup.
Combining ROOTH with the Scalp Brush
For maximum effectiveness, it's recommended to use the Scalp Brush during the application of ROOTH treatments or the scalp cleansing oil before shampooing. Since both products effectively moisturize the scalp, the use of the Scalp Brush will amplify the absorption of these beneficial ingredients, ensuring a healthier scalp environment.
Winter Scalp Care Insights from Experts
Shuhei Yoshida, a hair care specialist from BOTANIST's Beauty Care Product Development team, emphasizes the importance of scalp care during winter, a season notorious for exacerbating dryness and other scalp issues. "Winter often leads to increased dryness due to both environmental factors and the use of heating systems, which can result in dandruff or itchiness. Additionally, this season may elevate hair fall as poor blood circulation reduces the supply of essential nutrients to the hair," Yoshida notes.
He explains that while many perceive winter as a time free from oil-related concerns, cold weather can lead to hardened sebum on the scalp, and the lack of sweating may leave behind residue, affecting scalp health. To tackle these issues, he recommends focusing on "sebum cleansing" combined with scalp stimulation to improve circulation and health during the colder months.
Product Summary
- - BOTANIST Scalp Brush: 1,980 yen (tax included), launching on November 17.
- - ROOTH Anti-Aging Botanical Shampoo and Treatment: Each priced at 1,650 yen (tax included) for 460ml and 460g respectively.
- - ROOTH Botanical Scalp Cleansing Oil and Hair Oil: 1,870 yen (tax included) for 80ml.
Topics Consumer Products & Retail）
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