#United States #Orlando #PURE Property Management #Christy Lake

PURE Property Management Expands to Orlando

In a significant move for the residential property management landscape, PURE Property Management has officially opened a new office in Orlando, Florida. This expansion marks a vital step in the company’s strategy to enhance its operations in key growth markets across the United States. With a commitment to delivering exceptional service to both investors and renters, PURE is quickly solidifying its reputation as a leader in the industry.

Leadership Behind the Expansion

At the forefront of this new release is Christy Lake, who has been appointed as the Market Manager for the Orlando office. Lake brings a wealth of experience to the role, boasting over 18 years in real estate and property management. Her involvement with the Florida chapter of the National Association of Residential Property Managers (NARPM), where she currently serves as the state president, further solidifies her credentials in the field.

Lake expressed her enthusiasm about joining PURE, stating, "I’m excited to contribute to PURE’s 2,000+ years of collective property management experience while delivering simple, satisfying experiences for our investor clients and residents." Her leadership is expected to steer the new office toward providing innovative, technology-enhanced property management services that are characteristic of PURE’s operational model.

Market Potential in Orlando

The opening of the Orlando office isn’t just a strategic move; it underscores PURE’s focus on high-growth areas with strong rental fundamentals. Orlando is recognized as one of the nation's vibrant rental markets, making it a promising location for property management operations. With this expansion, PURE aims to deliver a simplified property management experience tailored explicitly for Central Florida investors.

Eric Wetherington, PURE’s Vice President of Operations Strategy and former National President of NARPM, shared his excitement about the project: "Orlando represents one of the nation’s most dynamic rental markets, and we're excited to bring our simplified property management experience to Central Florida investors." With a strategic plan to open offices in over 50 premier markets across 22 states, PURE is poised to become a national brand recognized for its innovative approach.

Industry Recognition

This expansion is not just about geographical growth. PURE was recently acknowledged as the fastest-growing property management company in the prestigious 2025 Inc. 5,000 list, affirming its rapid rise within the industry. Additionally, PURE was named in Inc.'s 2025 Best Workplaces, making it the only property management firm to receive such recognition for its outstanding workplace culture.

PURE’s approach of marrying experienced leadership with advanced technology aids in their mission to provide a seamless, gratifying property management experience. By investing in both the talents of their personnel and the processes they manage, PURE balances investor success with tenant satisfaction, demonstrating a commitment to improving the overall atmosphere of property management.

Looking Ahead

This strategic move into Orlando is part of a larger vision for PURE Property Management to enhance its footprint in the complex world of residential rentals. With a dedicated team led by industry veterans like Christy Lake, PURE is equipped to navigate the local landscape effectively while providing top-notch services to its clients.

For more information on their services or to learn how to invest in the residential rental market, visit RentPURE.com or call 87-RENT-PURE.