Wuliangye Introduces Eye-catching 3D Ad Campaign in Times Square: A Celebration of Harmony

Wuliangye Launches Stunning 3D Advertisement in Times Square

In an exciting move that blends tradition with modernity, Wuliangye, one of China's foremost baijiu manufacturers, has unveiled a captivating 3D advertisement in New York City's iconic Times Square. This eye-catching campaign symbolizes the essence of 'harmony', a theme that resonates deeply in the context of global cultural exchanges as we step into 2025.

At the heart of this vibrant advertisement is an animated panda, a beloved symbol in Chinese culture representing friendship and peace. As a friendly ambassador, the panda serves as a bridge aiming to foster closer cooperation and interaction between China and its international partners. The advertisement effectively highlights Wuliangye's roots in the Sichuan region, which is renowned as the home of the giant panda and the birthplace of exquisite baijiu spirits.

With the innovative slogan, "Harmony in Diversity," Wuliangye aims not just to market its products but also to showcase the unique charm of Chinese culture to audiences around the globe. This approach allows international consumers to gain a deeper appreciation for the brand which stands as a representative of Chinese baijiu, a traditional spirit gaining traction worldwide.

As part of its ongoing globalization efforts, Wuliangye has embraced a theme of harmony, enabling it to establish a more robust brand presence on the world stage. The company has set up key marketing centers in regions including Asia-Pacific, Europe, and the Americas, emphasizing its commitment to enhancing international vodka beverage operations.

Their latest product launches, such as "Wuliangye Ziqidonglai" (translated to 'the purple air comes from the east'), and partnerships with leading spirit brands are a testament to their strategy of aligning traditional offerings with contemporary global trends. The collaboration with Swarovski for the "Destined Crystal Life" series exemplifies Wuliangye's desire to intertwine traditional aesthetics with modern fashion, thereby redefining the perception of Chinese baijiu.

In 2024, Wuliangye expanded its international footprint further by entering 21 new overseas markets. This strategic expansion includes tax-free channels, retail, hospitality, e-commerce, and specialty outlets, illustrating the brand's versatile strategy in response to global consumer demands. Additionally, Wuliangye has innovatively partnered with Camapri, a cocktail group, leading to the creation of the "Wuliang Highball," which aims to cater to diverse preferences in global cocktail culture.

Wuliangye has consistently featured on significant global brand evaluation lists. It was recognized within the “Global 500 Most Valuable Brands” and “Top 50 Most Valuable Spirits Brands Globally”, showcasing its growing influence and prestige. In December 2024, it received accolades as one of the most valuable brands for the eighth consecutive year according to World Brand Lab, reinforcing its position at the forefront of the spirits industry and marking it as a favorite among global consumers for its rich heritage and distinguished quality.

The company's branding journey exemplifies not only the quality and history of Chinese baijiu but also its capability to adapt and thrive in the international spirit market. Wuliangye continues to capture attention, and its latest advertisement in Times Square stands as a testament to its innovative spirit and strong cultural message as it embarks on a new decade of success and international appreciation.