The Historic Investment in SILK THE RICH by Katakura Kousan: Crafting Moments

The Historic Investment and Vision for SILK THE RICH

In an exciting development for the silk industry, THE RICH, headquartered in Shibuya, Tokyo, has announced a significant investment from Katakura Kousan, a company that descends from the historic Katakura conglomerate. This investment signifies a crucial moment in the long history of Japanese silk, with SILK THE RICH aiming to redefine silk's value by bringing its luxurious essence into everyday life.

SILK THE RICH was launched with the vision of creating "those special moments" that exhibit the beauty and allure of silk. Since its foundation in 1873, the Katakura group has played a pivotal role in Japan's modernization, particularly in the silk production industry. Operating the UNESCO World Heritage site, Tomioka Silk Mill, for 48 years, Katakura Kousan has firmly established the reputation of Japanese silk on the global stage.

A Unique Value for Everyday Life

Silk has been treasured by royalty throughout history, symbolizing “ultimate luxury” across cultures. At SILK THE RICH, we challenge the conventional notion of what constitutes “the best.” We believe that true luxury should not be a privilege for the select few but rather a universal value accessible to everyone in their daily lives.

Composed of the same 18 amino acids found in human hair, scalp, and skin, silk is a unique material. We redefine its true value from something special to a daily exquisite experience. Silk is not merely a fabric; it's a luxurious encounter that everyone can treasure, and that’s the essence that SILK THE RICH seeks to convey.

Vision of Leadership at Katakura Kousan

Katakura Kousan's President, Kantarou Katakura, expressed enthusiasm for this partnership, marking a new chapter where history meets innovation. He stated, "Katakura has walked alongside Japan's silk industry since the Meiji era, nurturing its value for 152 years. To join forces with THE RICH is a new challenge where history and innovation intersect. I look forward to delivering the allure of Japanese silk to the world."

The Sentiment from THE RICH's CEO

Yuta Miura, CEO and founder of THE RICH, shared his excitement about this unprecedented collaboration. He remarked, "The investment from Katakura Kousan is a miracle, a historic acknowledgment of SILK THE RICH as a representative silk brand of Japan. We carry a narrative that transcends time – blending tradition and innovation. We aim to connect the universal value of genuine silk to the future, presenting a new luxury rooted in the everyday life."

As a key milestone, this partnership not only acknowledges the past value of the Japanese silk industry but also propels it towards modernity, allowing it to flourish within people's lifestyles. The collaborative efforts are set to function as the bedrock upon which SILK THE RICH will continue to weave its narrative with sincerity, integrity, and meticulous care.