#USA #Milwaukee #Tru Earth #Milwaukee Riverkeeper #River Clean-Up

Tru Earth and Milwaukee Riverkeeper Set World Record

On April 25, 2026, the city of Milwaukee witnessed a remarkable achievement as Tru Earth, a B Corp-certified cleaning products company, joined forces with the Milwaukee Riverkeeper and an astounding 2,082 volunteers to set the GUINNESS WORLD RECORDS™ title for the highest number of participants in a river clean-up spanning multiple locations. This collaborative effort highlights not just the capacity for large-scale community engagement but also the crucial role that corporations can play in environmental conservation efforts.

For years, the Milwaukee Riverkeeper has been a vital force in the area, facilitating river clean-up initiatives that have attracted substantial volunteer participation. However, this year marked a significant milestone—a concerted effort supported by Tru Earth aimed at challenging the existing record. Brad Liski, CEO of Tru Earth, emphasized the obligation businesses have to contribute positively to their communities, stating, "As corporations, we have the power to do good and celebrate the work that organizations like Milwaukee Riverkeeper are doing every day."

The event took place as part of the 31st Annual Milwaukee Riverkeeper Spring Cleanup, during which volunteers gathered at over 120 designated locations across the city to engage in the collective effort of cleaning the waterways and surrounding green spaces. Together, they managed to remove an impressive 100,000 pounds of trash, underscoring the urgent need for sustained environmental stewardship.

The new record of 2,082 participants exceeded the previous benchmark of 1,795, a testament to the dedication and passion of Milwaukee’s residents and their commitment to ecological betterment. The verification of this feat was conducted in adherence to GUINNESS WORLD RECORDS guidelines, ensuring that the accomplishment holds its rightful place in history.

Reflecting on the significance of the day, Jennifer Bolger Breceda, Executive Director of Milwaukee Riverkeeper, articulated the essence of community and collaboration: "Today really belongs to the volunteers who showed up and got to work. This record only happened because so many people care deeply about our rivers and each other. We're grateful to Tru Earth for partnering with us to set this world record, but it’s our community that made this possible."

About Tru Earth
Founded in 2019, Tru Earth has revolutionized the laundry detergent market with its innovative laundry sheets, providing consumers with an eco-friendly alternative that does not compromise on effectiveness. The company's commitment to sustainability is reflected in its range of water-activated, ultra-concentrated cleaning products, all presented in plastic-free packaging. Tru Earth is dedicated to promoting environmental change, advocating for conscious consumerism through their #TruChangeMakers initiative.

About Milwaukee Riverkeeper
As a grassroots nonprofit organization, Milwaukee Riverkeeper is devoted to ensuring that the waterways are safe, clean, and accessible. By mobilizing volunteers and fostering awareness, the organization champions the health of local rivers and advocates for advancements in environmental protection policies. Their work is crucial for maintaining the quality of life within the southeastern Wisconsin community.

In conclusion, this record-breaking river clean-up event serves as a poignant reminder of the collective strength of community actions and the significant impact that partnerships between businesses and local organizations can have on environmental health. It is a call to action for others to join in and contribute to the preservation of our precious natural resources.