Speee's Groundbreaking Initiative for Real Estate Transformation
In the contemporary landscape of real estate, the necessity for innovation has never been more pronounced. Speee, a pioneering company in the field of digital transformation (DX), has charted a transformative path with its latest initiative, the AX (AI Transformation) concept, aimed squarely at addressing foundational challenges within Japan's housing industry.
Understanding the Challenges in Japan's Housing Sector
Japan's housing sector grapples with several critical issues that have long hindered its evolution. Currently, a staggering 84 million homes sit vacant, unutilized, and deteriorating due to a lack of clarity regarding their utilization, particularly among the aging population. Furthermore, the transparency crisis within the industry, largely exacerbated by a convoluted multi-tier subcontracting structure, leads to discrepancies in service pricing, making homeowners vulnerable to exploitation.
Among these prevailing issues are:
- - Delayed Recovery Post-Disaster: After natural disasters, victims often struggle to identify reliable contractors, which prolongs recovery efforts.
- - Underutilization of Existing Homes: With approximately 60 million homes in the country, the share of secondary market transactions remains bleak at around 30% due to systemic hurdles.
- - Vacant Properties: Many inherit properties without a clear path for their use, creating a mismatch in supply for those seeking homes.
- - Opaque Dominance of Subcontractors: The convoluted structure within the building industry results in unpredictability in quotes and costs, often leading consumers to unfavorable deals.
Speee’s Vision: AX Level 3
In response to these challenges, Speee is not only acknowledging these social issues but is also prepared to take significant steps toward resolution. The company envisions a new conceptual framework called AX Level 3, which it describes as an advanced stage of AI-driven innovations aimed at revitalizing the entire housing value chain. The AX Transformation combines various business models, including SaaS, enterprise alliances, and BPO (Business Process Outsourcing), to create transparency and efficiency throughout the entire industry.
Through this initiative, Speee plans to leverage its vast network and previously untapped data assets, enhancing functionality with AI technologies to accelerate the development of groundbreaking solutions.
Three Pillars of AI-Driven Approaches
Speee identifies three main AI approaches to revolutionize the industry:
1.
Human Resource Optimization via AI Agents: By implementing AI-augmented BPO skills, Speee aims to minimize the human element in operations, turning traditional business processes into hyper-efficient systems.
2.
Resolving Mismatches Using AI for Unstructured Data: The company seeks to analyze previously difficult-to-utilize data formats, effectively matching homeowners and contractors.
3.
Improving User Experience through Intelligent AI Assistants: The introduction of AI communication facilitators will close the knowledge gap between users and service providers, ensuring a fair, transparent, and improved interaction.
Launching 10 Key Projects for Transformation
To facilitate the realization of the AX framework, Speee is launching ten targeted projects, including:
- - Developing AI-integrated operations for customer service to minimize human labor.
- - Creating AI assistants to replace traditional communication channels.
- - Constructing a data platform for structured access to previously unstructured data across the value chain.
- - Developing AI-powered marketing solutions to elevate the sales process.
- - Initiating collaboration with enterprises in real estate, construction, and insurance to develop new AI-infused products relevant to modern challenges.
Join the Transformation
Speee is eager to recruit professionals in business development, engineering, and product management who are ready to tackle these ambitious projects. Interested individuals can explore opportunities through casual interviews on platforms such as YOUTRUST and Pitta.
About Speee
Founded in November 2007 and headquartered in Roppongi, Tokyo, Speee is on a mission to “decipher and draw the future closer.” The company is dedicated to driving digital transformation across various domains, including real estate, financial services, and legacy industry transformations, through data-driven business development.
For more information about Speee's services and mission, visit
Speee.