A New Step for App Providers: Frontegg Launches Agent Link Functionality
In a significant development for app service providers, Frontegg, a leading user management and authentication platform, has announced the official release of its new feature, Agent Link, as of November 2025. Partnering with INNOOV in Japan, Frontegg aims to ensure that businesses can safely implement AI agent functionalities within their user-facing applications.
Frontegg operates as a comprehensive platform, offering essential features such as user management, authentication, access control, audit logging, and organizational management. This modern architecture places high importance on security, scalability, and development efficiency, making it a preferred choice for SaaS companies worldwide. For enterprises managing multiple services or applications, the platform delivers an optimal solution for integrated management. Notable functionalities present in Frontegg include user authentication, multi-tenancy support, single sign-on (SSO), API token management, self-service user management portals, and subscription management. By utilizing Frontegg, developers can deploy user portals with just five lines of code, significantly enhancing their development efficiency.
Moreover, Frontegg supports various web frameworks and mobile platforms, ensuring that multiple applications can be managed from a central location. This capability allows companies to enhance customer experience by unifying user access across different e-commerce sites, support portals, and business applications.
For further insights into Frontegg, visit their official website: Frontegg
The Agent Link feature is designed to allow generative AI agents, such as ChatGPT, to access company applications and APIs securely. By integrating with Frontegg’s existing user management and authorization capabilities, businesses can manage and control AI agents as a new user type.
This means that while companies enable their applications to be operated through AI agents, they can simultaneously ensure:
The Agent Link feature is expected to find utility in various industries and use cases. Its distinct advantage lies in the capability to safely expand existing API assets into “agent-enabled applications,” not just basic AI integrations.
By utilizing AI assistants to invoke app functionalities, companies can enable customers to interact using natural language, eliminating the need for users to navigate multiple interfaces. For instance:
Benefits: This innovation significantly enhances user experience while reducing support burdens.
Accessing product data and maintenance information via AI agents can automate inquiries in maintenance, quality assurance, and customer service departments. Example applications include:
Benefits: Streamlining operations and improving customer service efficiency.
Customer support AI and in-house assistants can maintain real-time awareness of order, stock, and shipping statuses, enabling immediate responses to customer or employee inquiries.
Example scenarios include:
Benefits: Automation of operations and an enhanced customer experience.
For companies operating a range of cross-brand applications, using Frontegg enables a unified authentication experience and secure access management. By linking multiple applications and services via AI agents, businesses can ensure a consistently high-quality customer experience. For example:
Benefits: Providing a seamless customer experience while enhancing brand value and operational efficiency.
As the first official partner of Frontegg in Japan, INNOOV offers technical support, deployment consultations, and demo environment setups for companies adopting the Agent Link feature. Additionally, INNOOV is committed to developing Japanese documentation and sharing case studies, fostering an environment where Japanese enterprises can confidently advance their AI agent implementations.
Overview of Frontegg
Frontegg operates as a comprehensive platform, offering essential features such as user management, authentication, access control, audit logging, and organizational management. This modern architecture places high importance on security, scalability, and development efficiency, making it a preferred choice for SaaS companies worldwide. For enterprises managing multiple services or applications, the platform delivers an optimal solution for integrated management. Notable functionalities present in Frontegg include user authentication, multi-tenancy support, single sign-on (SSO), API token management, self-service user management portals, and subscription management. By utilizing Frontegg, developers can deploy user portals with just five lines of code, significantly enhancing their development efficiency.
Moreover, Frontegg supports various web frameworks and mobile platforms, ensuring that multiple applications can be managed from a central location. This capability allows companies to enhance customer experience by unifying user access across different e-commerce sites, support portals, and business applications.
For further insights into Frontegg, visit their official website: Frontegg
Introducing Agent Link
The Agent Link feature is designed to allow generative AI agents, such as ChatGPT, to access company applications and APIs securely. By integrating with Frontegg’s existing user management and authorization capabilities, businesses can manage and control AI agents as a new user type.
This means that while companies enable their applications to be operated through AI agents, they can simultaneously ensure:
- - Control over access permissions
- - Monitoring and visualizing operations
- - Assurance of API security
Use Cases for Agent Link
The Agent Link feature is expected to find utility in various industries and use cases. Its distinct advantage lies in the capability to safely expand existing API assets into “agent-enabled applications,” not just basic AI integrations.
1. SaaS Companies
By utilizing AI assistants to invoke app functionalities, companies can enable customers to interact using natural language, eliminating the need for users to navigate multiple interfaces. For instance:
- - In a contract management application, a user could ask, "What are the contract renewal statuses for this month?" and the AI agent fetches the latest data automatically.
- - In a customer management app, a simple input like, "Summarize recent activities for this customer" prompts the AI to consolidate information from multiple APIs.
- - A project management tool could take commands like, "List the incomplete tasks for Team A," with the AI generating a dashboard.
Benefits: This innovation significantly enhances user experience while reducing support burdens.
2. Manufacturing/Production
Accessing product data and maintenance information via AI agents can automate inquiries in maintenance, quality assurance, and customer service departments. Example applications include:
- - Responding to commands like, "Check the maintenance history for this model" or "Schedule the next inspection," where the AI extracts information from internal API systems.
- - Engineers can retrieve parts inventory or procedural documents via voice or chat from a maintenance portal.
- - The AI can automate traceability checks after shipping, enhancing product support responsiveness.
Benefits: Streamlining operations and improving customer service efficiency.
3. Retail & E-commerce
Customer support AI and in-house assistants can maintain real-time awareness of order, stock, and shipping statuses, enabling immediate responses to customer or employee inquiries.
Example scenarios include:
- - An AI processes natural requests like, "Cancel this order" or "Check stock for this product" through the API.
- - Automatic inquiries about warehouse inventory or shipping status allow for real-time customer updates.
- - The operations manager can simply input, "Provide this week’s sales ranking," and the AI updates the dashboard seamlessly.
Benefits: Automation of operations and an enhanced customer experience.
4. Premium Services/B2B SaaS Companies
For companies operating a range of cross-brand applications, using Frontegg enables a unified authentication experience and secure access management. By linking multiple applications and services via AI agents, businesses can ensure a consistently high-quality customer experience. For example:
- - A luxury membership app allows customers to access multiple brand services with a single authentication.
- - In a B2B SaaS platform, the AI agent manages access permissions across departments, automating inter-business interactions.
Benefits: Providing a seamless customer experience while enhancing brand value and operational efficiency.
INNOOV's Support for the Japanese Market
As the first official partner of Frontegg in Japan, INNOOV offers technical support, deployment consultations, and demo environment setups for companies adopting the Agent Link feature. Additionally, INNOOV is committed to developing Japanese documentation and sharing case studies, fostering an environment where Japanese enterprises can confidently advance their AI agent implementations.
Topics Consumer Technology）
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