#United States #Miami #Barry Sternlicht #1 Hotels #Mission Membership

1 Hotels Unveils Mission Membership: A Transformative Approach to Loyalty

1 Hotels, a luxury brand founded by the visionary Barry Sternlicht, is taking a bold step forward in the hospitality industry by introducing their new loyalty program, Mission Membership. This innovative initiative is not just about accumulating points; it focuses on creating meaningful connections and generating positive environmental impacts.

Shifting the Paradigm of Loyalty Programs

Traditionally, loyalty programs have revolved around points and tiers, emphasizing the quantity of stays or spending. However, Mission Membership shifts the focus to the quality of experiences and relationships. It embodies a human-centered philosophy that prioritizes personalization and aligns closely with the values of intentional travelers. Rather than merely rewarding guests based on transactions, members are encouraged to engage with the program in ways that resonate with their personal values and aspirations.

A Commitment to the Planet

One of the standout features of Mission Membership is its commitment to sustainability. With every qualifying stay, 1% of the expenditure goes to one of three environmental organizations: the Natural Resources Defense Council (NRDC), Oceanic Global, or Green Our Planet. Members have the autonomy to select the cause they care most about, ensuring that their support aligns with their passions. Furthermore, for each new member who joins the program, 1 Hotels will plant a tree in collaboration with the Arbor Day Foundation, specifically focusing on restoring California’s ecosystems affected by wildfires.

This initiative has a profound impact; not only does it contribute to reforestation, but it also fosters a deeper sense of responsibility within the travel community, turning each stay into an opportunity for positive change.

Exclusive Member Perks

To enrich the travel experience, Mission Membership offers a variety of exclusive perks and experiences from like-minded brands such as Everlane and Remedy Place. Beginning in 2026, members will also enjoy discounts at the Alo Wellness Club, which focuses on holistic fitness and wellness practices. Additionally, members receive special pricing on vehicle purchases from Audi, available only in the U.S. These partnerships are carefully chosen to reflect the shared commitment to sustainability, making every travel experience even more rewarding.

Personalized Experiences Across Locations

1 Hotels embraces the unique qualities of each location, and Mission Membership allows tourists to immerse themselves in local cultures and experiences. For instance, members at 1 Hotel Copenhagen can partake in culinary bike rides led by chefs, while 1 Hotel South Beach offers behind-the-scenes kitchen tours that culminate in hands-on workshops. Every hotel will continuously expand its offerings to keep the experiences fresh and culturally relevant.

The Importance of Technology and Personalization

In enhancing the guest experience, 1 Hotels has invested significantly in technology. Members can access a bespoke web and mobile app that empowers them to tailor their stays according to their preferences, track their philanthropic contributions, and manage their interactions with the brand smoothly. Mobile check-in, room controls, and curated recommendations are just a few features designed to streamline the travel experience, making vacations effortlessly enjoyable and impactful.

Embracing a New Era in Hospitality

1 Hotels Mission Membership not only redefines loyalty in the hotel industry but also serves as a paradigm shift towards sustainable luxury travel. As Raul Leal, CEO of Starwood Hotels, mentioned, this program embodies a significant evolution in how hospitality brands can intertwine profitability and purpose. Members are not just guests; they are part of a larger movement committed to taking care of the planet while enjoying luxury experiences.

By choosing 1 Hotels, members embrace the potential for travel to not only rejuvenate their spirits but also to contribute to a greater good. In a world where preferences and priorities are continually evolving, it's clear that 1 Hotels is setting a new standard for understanding and fulfilling the needs of conscientious travelers.

For those interested in learning more or joining this transformative loyalty program, further details can be found at 1hotels.com/member.