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Dive into the Bold Flavors of Doritos Dinamita Simply NKD

PepsiCo Foods is setting a new standard in the snack industry with the unveiling of Doritos Dinamita® Simply NKD™ Chile Limón. This exciting new addition arrives just in time for summer, ready to heat up snack-time experiences. The Dinamita Simply NKD line promises an explosion of flavor without the use of artificial dyes or flavors, proving that spice does not need bright colors to make its mark.

Deliciously Differentiated

Unlike typical tortilla chips, Dinamita Simply NKD captures the beloved essence of its fiery predecessors while embracing a cleaner ingredient philosophy. The chip is rolled and crunchy, incorporating a wonderful balance of zesty lime combined with a spicy kick that ignites the taste buds—a perfect union of chili and citrus. As Jess Spaulding, VP of Marketing at PepsiCo Foods U.S., mentions, "Dinamita Simply NKD Chile Limón was developed for snack lovers who want it all."

What Sets Dinamita Simply NKD Apart?

Dinamita Simply NKD is not just another chip; it represents a shift in the snack aisle towards healthier options without sacrificing the flavor profile that fans cherish. The product comes without any artificial dyes or flavors and offers:

• - A vibrant mix of chili and lime, delivering both heat and a refreshing citrus brightness.
• - The beloved crunchy rolled tortilla chip format that is not just enjoyable but also engaging.
• - A naked flavor experience, allowing the natural ingredients to shine.

Available Sizes and National Reach

Starting June 22, customers can find Dinamita Simply NKD nationwide in two convenient bags: a 3.25 oz. size, ideal for individual snacking, and a larger 10.75 oz. bag meant for sharing amongst friends and family during summer gatherings.

Expanding the Simply NKD Family

The launch of Dinamita Simply NKD follows the successful rollout of other Simply NKD products last year, such as:

• - Doritos® Simply NKD™ Nacho Cheese - A classic cheesy flavor free from artificial ingredients.
• - Doritos® Simply NKD™ Cool Ranch® - The iconic ranch taste, now also free from artificial dyes and flavors.
• - Cheetos® Simply NKD™ (both Puffs and Flamin' Hot flavors) - Keeping the traditional cheesy and spicy profiles while adhering to the Simply NKD philosophy.

By expanding its Simply NKD portfolio, PepsiCo is committed to offering consumers a range of snacking options that satisfy cravings while prioritizing cleaner ingredients.

Pepsico’s Strategic Commitment to Quality

In the past year, PepsiCo has worked on transforming its brand scope by eliminating artificial components across popular snacks, including Lay's and Tostitos. This transformation aligns with PepsiCo's vision of providing bold flavors while ensuring sustainability takes center stage in their operational strategy. This vision, encapsulated in their pep+ framework, is geared towards driving growth responsibly and sustainably.

For consumers, Doritos Dinamita Simply NKD signifies not just a new snack option, but a step towards a healthier snacking journey without compromising on the truly indulgent taste they know and love. To get the latest updates from Dinamita and its flavor-filled offerings, be sure to follow them on social media or visit the official website.

About PepsiCo

PepsiCo ranks among the premier food and beverage companies globally, enjoying consumer engagement over one billion times a day. With a diverse product line that includes Lay's, Doritos, Cheetos, and various beverages, PepsiCo generates tremendous annual revenue while aiming for sustainability and resilience through its business strategy.

For more detailed information on PepsiCo's offerings and initiatives, visit www.pepsico.com.