Experience a New Level of Comfort with Alfrec's Lounge Chair Fabric Up Campaign

Alfrec Japan Co., Ltd., based in Shibuya, Tokyo, is set to host the Lounge Chair Fabric Up Campaign from May 14 to June 30, 2026, across its four direct-operated stores nationwide. This campaign invites customers to experience how just one lounge chair can redefine their living spaces.

Imagine this: a cozy corner in your living room, an inviting spot by the window, or a peaceful nook in your bedroom, all made better with the addition of a lounge chair. This singular piece can create a personal retreat, allowing you to listen to music, relax before sleep, or simply reflect on your day. The ability to choose your sitting spot according to your mood introduces a new level of comfort into daily life.

Where sofas are typically shared spaces for family and friends, lounge chairs serve as sanctuaries for personal time. Adding a "personal sofa" allows for a smoother transition into activities such as reading, turning mundane moments into something special without the need for extensive home renovations.

Elevate Your Experience with Quality Fabrics

During the Lounge Chair Fabric Up Campaign, customers purchasing select lounge chairs can choose a fabric from the next higher price range at no extra charge. With around 200 fabric types available across five tiers, finding the perfect fit for your home and aesthetic has never been easier. Notably, if multiple items are purchased together, customers can enhance the fabric options for all products to two tiers up.

Moreover, Alfrec Tokyo will host a special talk event featuring Yuka Shimoda, the project director of the interior magazine Modern Living. The event will discuss living with lounge chairs and how to create inviting spaces.

Campaign Details:

- Duration: May 14, 2026 – June 30, 2026 (Note: Store hours may vary; please check the specific store pages for details)

- Participating Stores:

- Alfrec Tokyo (1F, Ebisu Prime Square, 1-1-40 Hiroo, Shibuya, Tokyo)
- Alfrec Nagoya (1F, Nagoya Wakamiya Building, 5-28-12 Sakae, Naka-ku, Nagoya)
- Alfrec Osaka (6F, 4-2-11 Nambanuma, Chuo-ku, Osaka)
- Alfrec Restore (2F, Tamagawa Tsutaya Electrics, 1-14-1 Tamagawa, Setagaya, Tokyo)

- Hours: 11:00 AM - 6:00 PM (Alfrec Restore until 7:00 PM)
- Entry Fee: Free
- Offer Details: For selected lounge chairs purchased during the campaign, choose fabric from one higher tier at no extra cost. If purchasing multiple products, all fabrics can be upgraded by two tiers (leather not included).

A Diverse Range of Lounge Chairs

Each lounge chair brings its own flair to your home. From the stylish BLANCHE, which features a steel base for a lighter aesthetic, to the comfortable LUCIA, equipped with a rotating function and rounded form for stability, there are 13 unique models to explore. Other options like the LOUIS LOUNGE and NINA SALON provide varying seating positions for your comfort.

During the campaign, Alfrec stores will feature immersive displays showcasing how lounge chairs can enhance your living experience. Customers can receive help from interior design staff to find the perfect lounge chair to suit their lifestyle and home.

Special Talk Event with Yuka Shimoda

On May 24, a one-night-only special talk will take place at Alfrec Tokyo from 6:30 PM to 8:30 PM (registration from 6:00 PM). Guest speaker Yuka Shimoda will discuss how to create your own comfortable space with lounge chairs. With limited seating, interested participants are encouraged to register before the deadline on May 13.

Talk Event Details:

- Date: May 24, 2026
- Time: 6:30 PM - 8:30 PM (Doors open at 6:00 PM)
- Venue: Alfrec Tokyo (1F, Ebisu Prime Square, 1-1-40 Hiroo, Shibuya, Tokyo)
- Cost: Free (includes finger foods and drinks)
- Capacity: 40 attendees (selection by lottery for high demand)

Alfrec, a furniture brand established in 1969 with a philosophy of creating durable, simple designs, offers quality pieces that foster a deeper connection to everyday living. Experience the elegance and comfort of Alfrec's lounge chairs during this exciting campaign.