JAM Fukui Hotel
2026-04-01 02:07:55

Exciting Update: JAM Fukui Katsuyama Tokyu Hotel Rebranding Set for April 2026

JAM Fukui Katsuyama Tokyu Hotel & Resorts: A New Experience Awaits



Mark your calendars! Starting April 1, 2026, the JAM Fukui Katsuyama Tokyu Hotel & Resorts will officially open its doors under a rebranded identity, transforming the previous membership-based hotel into a welcoming destination for all. Nestled in the scenic landscapes of Katsuyama, Fukui Prefecture, this resort epitomizes year-round enjoyment of nature with the tagline "Journey to the Amazing Moment."

A Premiere Destination for Every Season


The hotel is proud to be the official lodging partner of the JAM Fukui Katsuyama Mountain Resort, a fantastic site that promises unforgettable experiences across all seasons. During the warmer months, guests can immerse themselves in various activities on the vibrant highlands, from hiking and water sports to enjoying BBQ facilities and shopping at outlets featuring local crafts and outdoor apparel. In winter, thrill seekers can look forward to hitting the slopes at one of Western Japan's largest ski areas, boasting a staggering 5,800 meters of skiing trail across 16 courses.

Nine Amazing Moments: A Connection to Local Culture


The hotel's concept centers around nine distinct "Amazing Moments," each designed to resonate deeply with guests:
1. Local Culture: Engage with the region, its people, and its culture.
2. Commons: Share stories around a warm fire.
3. Mountain: Listen to the whispers of nature.
4. Snow: Experience serenity enveloped in a winter wonderland.
5. Onsen: Refresh in the mineral-rich waters of local hot springs.
6. Sunset: Be captivated by breathtaking sunset views.
7. Night: Reflect beneath the shimmering starlit sky.
8. Morning: Greet the day with a radiant sunrise.
9. Food: Indulge in local culinary delights.

The selection of these moments is rooted in the significance of the Kuzuryu River, symbolizing the commitment to connecting with the local community while offering memorable experiences.

Exclusive Offers for Amazing Experiences


Green Season Highlights


As part of its opening, the JAM Fukui Katsuyama Tokyu Hotel will include a range of inclusive experiences in its accommodation packages.
  • - Commons: Experience local flavors with coffee brewed using pristine mountain water and traditional sweets, alongside seasonal live performances from local artists. Starting April 13, guests will enjoy an ever-evolving menu from morning to night.

  • - Onsen: The hotel features a luxurious onsen with mineral-rich waters that promise rejuvenation, complemented by amenities like an indoor pool, sauna, and an outdoor area with splendid views of the mountains and night skies.
  • - Night Events: Enjoy nightly bonfire gatherings on the hotel premises, where guests can roast marshmallows or participate in quarterly wood-splitting activities.
  • - Morning Yoga: Ideal for early risers, the exclusive morning yoga sessions held on lush grass will invigorate attendees while they soak in the sunrise.

Special Opening Couple Package


To celebrate its relaunch, guests booking through the special opening package will receive exclusive merchandise featuring the new logo of the JAM Fukui Katsuyama Mountain Resort.
  • - From April 1 to August 31, 2026, enjoy unique blends of coffee roasted specially for the hotel, distinguished by flavors that evoke the seasons.

About the Resort and Its Surroundings


Located just 20 minutes from Kachiyama Interchange on the Chubu Jukan Expressway, and a short shuttle bus ride from Fukui Station or Katsuyama Station, JAM Fukui Katsuyama Tokyu Hotel & Resorts is easily accessible. Guests can easily visit notable local attractions, such as Eiheiji Temple and the Fukui Prefectural Dinosaur Museum, enhancing any stay with rich cultural experiences.

The hotel promises to offer unparalleled stays filled with nature, culture, and community connections as it evolves into a beloved local landmark.

Conclusion


Reimagining itself with community engagement and a commitment to eco-tourism, the JAM Fukui Katsuyama Tokyu Hotel & Resorts is eager to redefine the hospitality industry in Fukui Prefecture. Be one of the first to explore this enchanting year-round mountain resort when it opens in April 2026!


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