Brightstar Lottery Expands Instant Ticket Offerings in California Through New Six-Year Agreement

In an exciting development for lottery enthusiasts in California, Brightstar Lottery PLC has announced a new six-year contract through its subsidiary, Brightstar Global Solutions Corporation. This agreement is designed to enhance the game offerings of the California Lottery, ultimately providing more engaging experiences for players. Aimed at revitalizing the state’s instant ticket market, this contract comes after a thorough competitive procurement process.

Under this new partnership, the California Lottery gains access to Brightstar’s extensive portfolio focused on instant ticket content, including their innovative technologies such as Infinity Instants™, known for their unique print and design capabilities. This effectively positions Brightstar as an integral player in the enhancement of the Lottery’s offerings, giving it the resources to introduce new games that promise to captivate players’ attention.

Scott Gunn, Brightstar’s Chief Operating Officer for North America Lottery, expressed his enthusiasm for the partnership, highlighting the history of collaboration between Brightstar and the California Lottery. Over the years, they have achieved significant milestones together, including the creation of a top-tier game that continues to perform well within their lineup. With this ongoing collaboration, Brightstar is excited to keep delivering fan-favorite games while simultaneously supporting the mission of the California Lottery to provide funds for public education, a cause that resonates strongly with many citizens.

This initiative is particularly important as it coincides with Brightstar's role as a primary provider of lottery technology solutions across the globe. The company serves approximately 90 lottery customers across various continents, solidifying its status among the major players in the lottery sector. Notably, it has established itself as the key technology provider to a significant majority of the lottery jurisdictions in the U.S. and several of the world's largest lotteries.

Furthermore, Brightstar’s capability to innovate and adapt to the evolving demands of the gaming market is crucial for maintaining its competitive edge. With a keen focus on player engagement, the company’s innovations in game development and marketing will play an essential role in shaping the future of instant ticket games in California. As the Lottery gears up for the release of new offerings, it anticipates that these fresh experiences will appeal to a broad spectrum of players, boosting participation and, ultimately, funding for educational initiatives across the state.

As Brightstar Lottery PLC moves forward with this contract, both the company and the California Lottery share a common goal: to provide fun and secure gaming experiences while also ensuring that a portion of the profits is directed towards supporting educational programs. By leveraging innovative technologies and proven marketing strategies, this partnership is poised to redefine the lottery landscape in California, engaging a new generation of players and making a lasting impact on the community.

The prospects of this partnership highlight Brightstar Lottery's commitment to pushing creative boundaries within the lottery space. It is set to embark on a new chapter in its mission to deliver exceptional lottery solutions while making a tangible difference in society. As the rollout of new instant tickets unfolds, stakeholders and players alike will be keenly watching how these changes unfold in California’s dynamic lottery environment.

For more information about Brightstar Lottery PLC and their offerings, visit their official website or follow them on social media platforms such as LinkedIn.