#Japan #Kagawa #Sanuki Udon #Hanamaru Udon #Fresh Wheat

Celebrate Fresh Wheat Day with Hanamaru Udon!

On July 2, the popular Sanuki Udon chain, Hanamaru Udon, will offer a special limited-time delight to its patrons. Known as Fresh Wheat Day, this event features noodles made from freshly harvested wheat from Kagawa Prefecture, specifically the 2023 crop of "Sanuki no Yume." Only available at 43 selected locations, this unique offering is set to begin on July 2, tantalizing udon enthusiasts with its remarkable taste and texture.

A Celebrated Tradition

Fresh Wheat Day has deep roots in Kagawa Prefecture's history. It originates from a heartwarming tradition where farmers would use the wheat harvested that year to make udon, celebrating their hard work during the harvest season. Hanamaru Udon aims to honor this beautiful custom and promote the rich culture of Sanuki Udon throughout Japan. Last year, the event was limited to 25 stores and generated overwhelming enthusiasm, leading the brand to expand the offering this year to 43 stores.

Each bowl served will feature special noodles blended with the newly harvested wheat, enhancing every udon menu item on offer, including classics like "Kake Udon" (plain udon) and seasonal specials. The excitement around the ''#New Wheat Harvest Festival'' is not just about food; it's about celebrating Japan's deep-rooted traditions and the amazing flavors sourced from local ingredients.

Unveiling the Unique Attributes of 'Sanuki no Yume'

"Sanuki no Yume" represents a category of wheat exclusively developed in Kagawa Prefecture for creating the world-renowned Sanuki Udon. The aim was to harness local grains and prioritize quality, leading to the inception of this distinctive wheat variety. The name embodies a vision of spreading the joy of Sanuki Udon made from locally sourced, premium ingredients to more people globally.

Noodles crafted from "Sanuki no Yume" are characterized by their unique, chewy texture, offering a delightful eating experience. The noodles' surface is sleek, allowing for a pleasant swallow, while the aroma of freshly harvested wheat heightens the anticipation with every bite. This is a rare opportunity for all udon lovers to indulge in something truly special, available only until supplies last on this limited day.

Details on the '#New Wheat Harvest Festival'

• - Event: All udon products will be served with the newly harvested "Sanuki no Yume" noodles.
• - Date: July 2, 2026 (Limited to this day only)
• - Price: Consistent with regular menu pricing
• - Participating Stores: 43 locations across Kagawa, Kochi, Okayama, Shizuoka, Tokyo, and Chiba, including well-known outlets in major cities like Takamatsu, Shinjuku, and Kurashiki.

The event marks a significant celebration of the extraordinary taste derived from top-quality local ingredients. Visitors to Hanamaru Udon on July 2 can expect to enjoy wonderful udon experiences that celebrate not just flavor, but also Kagawa's dedication to preserving and innovating its storied culinary heritage.

Stay tuned to Hanamaru's official channels for more details and updates, and prepare for a delightful journey through Japan’s beloved udon culture, guided by the fresh, bold flavors of the new wheat harvest!