#Japan #Fashion #Harajuku #Museum #grounds

Grounds Museum Launching in Harajuku

Grounds, operated by FOOLS Inc., is excited to announce its groundbreaking experiential event, 'Grounds Museum'. Scheduled to run from June 17 to June 23, 2026, at grounds STORE 001 in Harajuku, Tokyo, this event marks a significant expansion of the brand's product offerings beyond footwear.

For the first time, Grounds will present a curated selection of apparel, bags, eyewear, and fashion jewelry, available for purchase and custom orders at the museum. Attendees can select their preferred fabric for certain clothing items, and receive a made-to-measure silhouette tailored to their specific body dimensions, a unique proposition for fashion enthusiasts.

Decoding the Concept of Grounds Museum

Grounds Museum innovatively frames the fashion presentation not merely as a 'show', 'exhibition', or 'order event', but as a comprehensive museum experience. This concept aims to showcase Grounds not only as a footwear brand but as an encompassing lifestyle label.

Housed in a renovated traditional Japanese home, grounds STORE 001 will be transformed into a museum showcasing wearables, bags, headpieces, and an archive from past collections revealed during the FW26/27 Paris Fashion Week. By presenting the entire venue as an extensive installation, visitors will delve into the inspirations, concepts, and narratives behind the new collections.

Exhibition Details

• - Duration: June 17 - June 23, 2026
• - Hours: 12:00 PM - 7:00 PM (Reservation Required)
• - Location: grounds STORE 001, 5-18-14 Jingumae, Shibuya-ku, Tokyo
• - Admission: Free
• - Reservation Link: Reserve Here

First Theme: 'Your Home'

The museum’s first theme, 'Your Home', transforms the entire space into the imagined home of a fictional character - a collector of memories and artifacts. This multifaceted exhibition space invites guests to experience and reflect on their personal fashion narratives, making connections with familiar, memory-imbued garments and installations. The aim is to evoke a sense of the viewers' own fashion identities.

Product Range

Previously known for their distinctive footwear featuring unique outsoles, Grounds Museum represents the brand's venture into a broader range of products including apparel, bags, eyewear, and fashion jewelry. This event signifies not just an addition to the product line, but a bold leap towards expanding Grounds' brand narrative—from the ground up, encompassing the entirety of human expression through fashion.

Some highlight items include:

• - VIVIDEW - Price: ¥66,000 (Available for immediate purchase)
• - STONES TAC PIN - Price: ¥77,000 (Available for immediate purchase; can be styled as earrings)
• - CAREER BAG - Price: ¥200,000 (Available for immediate purchase; delivered after the event)
• - CURVED LAPEL JACKET - Price: ¥440,000 (Pre-order available, made-to-measure)
• - MANUS SOMEONE'S SHOES - Price: ¥51,700; Sizes: 23cm - 26cm; Variations: DIRTY PINK / WHITE (Available for immediate purchase)
• - Star Dust T-Shirt - Price: ¥13,200 (Available for immediate purchase)

About Grounds

Founded in March 2019, FOOLS Inc. operates the Grounds brand under the mission to advance the concept of fashion. With innovative styles that challenge traditional norms, Grounds has expanded rapidly, presenting collections at renowned events like Paris Fashion Week and establishing a retail presence across several countries, embracing both local and international markets, including over 100 countries via cross-border e-commerce.

Conclusion

Grounds Museum represents a new chapter for the brand, bridging the gap between footwear and fashion at large, inviting the audience to experience a redefined relationship with clothing and accessories. Mark your calendars for this exceptional event in Harajuku!