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7-Eleven's Midnight Driving Club Collection: A Stylish Fusion of Golf and Street Wear

7-Eleven, Inc. has officially launched its fresh collection titled Midnight Driving Club, part of their popular 7Collection™ series. As the world’s largest convenience store operator, 7-Eleven continues to innovate, creating a unique blend of culture, sport, and style in their fashion releases. This latest capsule focuses on the intersection where the worlds of street fashion and fairway style converge.

The Midnight Driving Club is a limited-edition collection inspired by late-night drives and the vibrant aesthetics of Japanese street style. The launch builds upon the success of previous collections that drew on automotive and golfing themes, but this time, it seeks new creative pathways by integrating rising cultural influences and refined design elements. The result is a collection that resonates with diverse audiences who appreciate both golf and urban aesthetics in their wardrobes.

Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer, expressed the company’s commitment to staying in tune with their consumers’ interests. She mentions, "At 7-Eleven, we’re always looking for new ways to connect with consumers, which includes leaning into their passions and interests to help shape what we do next. We uncovered a growing affinity for golf in culture, and we reimagined it through the lens of Japanese street style to create Midnight Driving Club – a collection that feels fresh, authentic, and unmistakably 7-Eleven."

A Closer Look at the Collection

The Midnight Driving Club collection is packed with stylish options that promise to uplift your golfing attire with a modern twist. From casual essentials like polos, tees, and crewnecks designed for effortless transitions from the golf course to city life, this collection is all about versatility and comfort.

Signature Pieces:
From statement items to everyday wear, the collection boasts a variety of offerings:

• - Polos and Tees: Comfortable and stylish, these clothing pieces maintain a streetwear sensibility, perfect for both the golf course and urban outings.
• - Accessories: Complement your outfits with essential golf accessories, including branded golf bags, towels, and totes—all infused with 7-Eleven's vibrant colors.
• - Headwear: Top off your look with a selection of classic caps, reversible bucket hats, visors, and striking bandanas, allowing you to carry the Midnight Driving Club vibe seamlessly from the green to the nightlife.

To capture the essence of this unique blend, 7-Eleven partnered with Kohjiro Kinno, a distinguished Japanese golf photographer. His work visually narrates how golf culture meets streetwise fashion, encapsulating the spirit of the Midnight Driving Club collection.

Availability

The collection is available now at 7Collection.com for a limited time while supplies last. Fans of both golf and streetwear will not want to miss out on this exclusive opportunity to acquire stylish attire that truly reflects a fusion of cultures.

About 7-Eleven, Inc.

7-Eleven, Inc. stands as a cornerstone of convenience retail in the United States. Based in Irving, Texas, the company operates thousands of stores across the U.S. and Canada. Their expansive offerings include delicious food options like wraps, sandwiches, and the iconic Slurpee, along with convenient services and a strong loyalty program, making every shopping experience seamless and enjoyable.

For more details about 7-Eleven and their latest collections, visit www.7-eleven.com.