Truly Grass Fed Enhances U.S. Distribution with 3,200 New Locations

Truly Grass Fed Expands Its Reach



Truly Grass Fed, the renowned brand known for its sustainably-produced dairy products from Ireland, has recently announced an impressive expansion in its distribution network across the United States. This ambitious move will see the brand's products become available at 3,200 new retail points, a crucial milestone for the company's growth and commitment to meeting the demands of today’s health-conscious consumers.

Major Partnerships with Top Retailers


Starting this summer, consumers will find Truly Grass Fed products on the shelves of three prominent retailers: Publix, Natural Grocers, and H-E-B. Each of these grocery chains will feature a selection of Truly Grass Fed offerings that underscore the brand's dedication to high-quality, responsibly sourced dairy. This expansion aligns perfectly with a growing consumer trend prioritizing clean-label and premium food options.

Publix


With 1,300 locations, Publix will stock Truly Grass Fed’s Natural Creamy Salted and Unsalted Butter, both in 16oz sticks and 8oz blocks. They will also carry two cheddar cheese varieties, making them one of the first retailers to showcase a nearly complete array of Truly Grass Fed's dairy products. This availability significantly enhances the brand's presence in one of the nation's favorite grocery chains.

Natural Grocers


At 163 Natural Grocers stores, the Truly Grass Fed assortment will grow to include a wider range of cheddar cheese options, such as the Natural Sharp Cheddar and Maker’s Blend Aged Cheese Wedge. Existing offerings like butter and oat milks will also continue to be available, making Natural Grocers a comprehensive destination for shoppers looking for quality dairy products from Truly Grass Fed.

H-E-B


In Texas, H-E-B will see Truly Grass Fed’s butter blocks available in a larger number of stores than ever before, expanding from 50% to a significant majority of their locations. The inclusion of both salted and unsalted varieties ensures that more Texans can access these sought-after products.

Answering Consumer Demand for Quality and Transparency


Jaclyn Crabbe, Marketing Director for Truly Family Farms, expressed pride in the brand's ability to meet evolving consumer needs. "We are grateful for the opportunity to be part of a movement that is reshaping the way Americans shop and eat," she said. Today’s consumers are increasingly aware of the importance of nutritious, responsibly produced food, and Truly Grass Fed’s efforts in sustainability resonate deeply with these values.

Recent performance data supports Truly Grass Fed’s growth strategy. Over the past year, the brand has reported a 2.9 percentage point increase in average ACV (All Commodity Volume) in the U.S. Natural Channel and a remarkable 32.1% increase in total distribution points. This growth indicates not just greater retail penetration but also rising consumer interest in Truly Grass Fed’s products.

Commitment to Sustainable Practices


Truly Grass Fed is highly regarded for its dedication to ethical farming and sustainability. The cows are 95% grass-fed and spend up to 250 days a year on pasture, grazing in the lush Irish countryside. This method not only contributes to the quality of the dairy products but also aligns with best practices in animal welfare and environmental stewardship.

With zero waste to landfill and ongoing commitments to reducing food waste, Truly Grass Fed positions itself as a leader in the sustainable food movement. Their products are free from GMOs, growth hormones, and antibiotics, ensuring that consumers receive only the highest-quality dairy.

In conclusion, Truly Grass Fed's expansion into these major retailers embodies a growing shift in consumer preferences toward transparency, sustainability, and premium products. With increased availability, they're set to bring their responsibly sourced dairy offerings to even more households across the country.

For consumers eager to find out more about Truly Grass Fed products or to locate a nearby retailer, visit Truly Grass Fed.

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.