IFPG Strengthens Franchise Development with Strategic Acquisition of Franchise Business Review
The International Franchise Professionals Group (IFPG) has taken a significant step in enhancing its position within the franchise industry by acquiring Franchise Business Review (FBR). This strategic move not only expands IFPG's capacity as a comprehensive franchise growth platform but also underscores the evolving nature of franchise development in an increasingly data-driven market. Founded in 2005, FBR has established itself as a reputable source for independent market research focused on franchisee satisfaction and performance benchmarking. The acquisition aims to enhance the analytical framework that supports franchise development amidst the rising influence of artificial intelligence (AI) in decision-making processes.
Matt Otskey, the COO of IFPG, articulated the importance of this acquisition, stating, "Modern franchise growth is increasingly shaped by structured data and AI-informed decision making." This acknowledgment indicates that IFPG is aligning itself with current trends where performance benchmarking and data utilization are essential for sustainable growth. By integrating FBR's capabilities, IFPG seeks to provide franchisors with predictive insights that go beyond traditional metrics. This strategic change intends to equip franchisors with the tools to identify early signs of success, onboarding challenges, and potential risks to performance, enabling proactive management of franchise systems.
The new partnership will enable IFPG and FBR to invest in creating an AI-enhanced layer of performance intelligence over the next couple of years. This new layer is aimed at shifting the focus from static benchmarking to dynamic insights that can better inform franchisors about their operational effectiveness. The emphasis on predictive analytics is meant to refine how franchisors operate by utilizing actionable data to improve their systems continuously.
Throughout the past two decades, Franchise Business Review has played a crucial role in conveying franchisee perspectives, having surveyed thousands of franchise owners and published rankings based strictly on franchisee feedback. Eric Stites, the founder and CEO of FBR, expresses enthusiasm about the collaboration, stating that their shared objective is to improve transparency and accountability within the franchise landscape. Through this partnership, FBR anticipates extending its influence and providing even more valuable insights to franchise owners across the country.
As a part of this strategic alignment, IFPG’s franchisor members will gain access to tailored products from FBR that assess new franchisee satisfaction across vital processes including sales, training, and territory launch. This initiative aims to offer participating brands actionable data benchmarks that will support their leadership in identifying gaps and refining their franchisee experiences right from the early stages of development. The exclusivity of this program for IFPG franchisor members reaffirms IFPG's commitment to delivering substantial value beyond conventional franchise development services.
Don Daszkowski, IFPG's founder and CEO, underlined the shift towards a more data-centric and AI-enabled era in franchising. The integration of FBR's established benchmarking intelligence with IFPG's resources is expected to redefine how franchisors approach operational intelligence derived from data analytics. The goal is to convert insights into practical improvements across franchise systems.
Michelle Rowan will continue as the President of Franchise Business Review, working closely with the leadership team at IFPG to broaden FBR's reach while upholding its integrity as an independent research body. The collaboration aims to deliver valuable insights not only to franchisors but also to prospective franchisees, ensuring that trust remains intact in the research provided.
The acquisition is also strategically timed, coinciding with the upcoming International Franchise Association's Annual Convention, where both IFPG and FBR leadership will discuss the growing importance of performance data in driving franchise growth. The shift towards a data-centric model reflects the industry's recognition that benchmarking is a vital component of the development strategy. After all, the ability to evaluate and improve system health and scalability is paramount as the franchise landscape evolves.
Thus, the partnership moves IFPG closer to its vision of building a unified franchise growth platform that emphasizes development expertise, performance intelligence, and industry engagement, supporting responsible brand expansion throughout the franchise lifecycle. By harnessing the power of data and advanced analytics, IFPG aims to lead the charge in transforming the franchise industry for the better.
Matt Otskey, the COO of IFPG, articulated the importance of this acquisition, stating, "Modern franchise growth is increasingly shaped by structured data and AI-informed decision making." This acknowledgment indicates that IFPG is aligning itself with current trends where performance benchmarking and data utilization are essential for sustainable growth. By integrating FBR's capabilities, IFPG seeks to provide franchisors with predictive insights that go beyond traditional metrics. This strategic change intends to equip franchisors with the tools to identify early signs of success, onboarding challenges, and potential risks to performance, enabling proactive management of franchise systems.
The new partnership will enable IFPG and FBR to invest in creating an AI-enhanced layer of performance intelligence over the next couple of years. This new layer is aimed at shifting the focus from static benchmarking to dynamic insights that can better inform franchisors about their operational effectiveness. The emphasis on predictive analytics is meant to refine how franchisors operate by utilizing actionable data to improve their systems continuously.
Throughout the past two decades, Franchise Business Review has played a crucial role in conveying franchisee perspectives, having surveyed thousands of franchise owners and published rankings based strictly on franchisee feedback. Eric Stites, the founder and CEO of FBR, expresses enthusiasm about the collaboration, stating that their shared objective is to improve transparency and accountability within the franchise landscape. Through this partnership, FBR anticipates extending its influence and providing even more valuable insights to franchise owners across the country.
As a part of this strategic alignment, IFPG’s franchisor members will gain access to tailored products from FBR that assess new franchisee satisfaction across vital processes including sales, training, and territory launch. This initiative aims to offer participating brands actionable data benchmarks that will support their leadership in identifying gaps and refining their franchisee experiences right from the early stages of development. The exclusivity of this program for IFPG franchisor members reaffirms IFPG's commitment to delivering substantial value beyond conventional franchise development services.
Don Daszkowski, IFPG's founder and CEO, underlined the shift towards a more data-centric and AI-enabled era in franchising. The integration of FBR's established benchmarking intelligence with IFPG's resources is expected to redefine how franchisors approach operational intelligence derived from data analytics. The goal is to convert insights into practical improvements across franchise systems.
Michelle Rowan will continue as the President of Franchise Business Review, working closely with the leadership team at IFPG to broaden FBR's reach while upholding its integrity as an independent research body. The collaboration aims to deliver valuable insights not only to franchisors but also to prospective franchisees, ensuring that trust remains intact in the research provided.
The acquisition is also strategically timed, coinciding with the upcoming International Franchise Association's Annual Convention, where both IFPG and FBR leadership will discuss the growing importance of performance data in driving franchise growth. The shift towards a data-centric model reflects the industry's recognition that benchmarking is a vital component of the development strategy. After all, the ability to evaluate and improve system health and scalability is paramount as the franchise landscape evolves.
Thus, the partnership moves IFPG closer to its vision of building a unified franchise growth platform that emphasizes development expertise, performance intelligence, and industry engagement, supporting responsible brand expansion throughout the franchise lifecycle. By harnessing the power of data and advanced analytics, IFPG aims to lead the charge in transforming the franchise industry for the better.
Topics Business Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.