Smartleaf Expands Their Services through a Strategic Partnership with Choreo
On March 4, 2025, Smartleaf Asset Management, LLC (SAM) announced a notable strategic partnership with Choreo, LLC, a private equity-backed Registered Investment Advisor (RIA). This collaboration will empower Choreo advisors to deliver exceptional tax-efficient investing strategies to their clients, enhancing the overall value proposition without adding to their operational burden.
Enhanced Tax Optimization and Efficiency
Under this new partnership, SAM has been appointed as a sub-advisor, responsible for overseeing the daily review, rebalancing, and trading activities of Choreo’s
Choreo Tax Advantage™ accounts. This service introduces a dramatic increase in efficiency, allowing Choreo advisors to generate tax-optimized transition plans at the household level in mere seconds – a process that previously consumed hours per account.
Simplifying Complex Processes
According to Jerry Michael, President of Smartleaf Asset Management, the primary goal of this partnership is to eliminate operational barriers that typically restrict the personalization and tax optimization available to clients. “For Choreo, there are no operational limits—our focus is solely on serving the best interests of each client,” he emphasized. As Choreo acts as the investing branch for CPA firms, they recognize that their tax management offerings must be unmatched to fulfill client expectations.
The partnership shines a light on a modern approach to wealth management, as SAM leverages advanced automation to perform essential tasks like daily portfolio reviews, risk-optimized gains deferral, and continuous tax-loss harvesting, reducing the potential stress on financial advisors.
Unique Features of SAM's Offering
The SAM service offers a variety of features that set it apart from traditional rebalancing platforms, including:
- - Daily Portfolio Review: Every account will be analyzed daily for potential improvements.
- - Household-Level Management: SAM will ensure that multiple accounts within a household adhere to a collective asset allocation, thus preventing cross-account wash sales and capitalizing on tax advantages when rebalancing.
- - Tailored Client Valuation Documentation: Clients will receive precise daily documentation of tax savings or deferrals made through proactive tax management.
- - Streamlined Direct Indexing: SAM simplifies direct indexing processes, allowing advisors to implement changes via a user-friendly pull-down menu interface without needing to engage in cumbersome paperwork or processes.
- - Optimized Year-Round Loss Harvesting: SAM's strategy promises 50%-100% more effectiveness compared to traditional year-end-only loss harvesting practices, ensuring continuous tax benefits throughout the year.
- - Personalized Tax and Gains Budgets: Advisors can swiftly create customized plans under SAM’s guidance that focus on particular tax and gains budgets at both the account and household level.
- - Real-Time Reports and Planning: SAM’s dedicated advisor portal offers immediate access to tax-optimized transition plans and assessments, enhancing the client-advisor interaction with instant feedback.
The Path Ahead
Smartleaf Asset Management is increasingly being recognized for its innovation in providing personalized and tax-optimized portfolios. The strategic partnership with Choreo signifies its commitment to evolving wealth management practices, enabling advisors to invest their time concentrating on nurturing client relationships. The focus remains on delivering pertinent value and maximizing investment efficiency in an era where time-saving, streamlined processes are more crucial than ever.
For further information about Smartleaf Asset Management and its range of services, please visit
smartleafAM.com.
For direct inquiries, contact Becca Willis via [email protected]