SEGA to Launch Exclusive POP-UP Shop in Seoul This December

SEGA's Exciting POP-UP Shop in Seoul

SEGA, the renowned gaming company, is thrilled to announce the opening of the "SEGA POP-UP SHOP in AK PLAZA HONGDAE" in Seoul, South Korea. This exclusive event will take place from December 19 (Friday) to December 28 (Sunday), 2025, showcasing a range of unique merchandise that fans and collectors will not want to miss.

Located in the bustling AK PLAZA HONGDAE, the pop-up shop promises to offer a selection of special products that are only available at this location. Among the highlights are the exclusive SEGA Cooro™ (こ～ろ) and the highly sought-after BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400% figures. In addition, fans can look forward to adorable SONIC & FRIENDS Sanrio characters mascots and plush keychains from the beloved Persona series, making it a treasure trove for SEGA and ATLUS IP enthusiasts.

To enhance the shopping experience, SEGA has partnered with TEAM NAVER, incorporating innovative technologies to ensure that attendees can easily access store information online. The POP-UP SHOP solution includes features like NAVER Map exposure, custom branding, 3D VR experiences, and real-time communication via Open Talk. This means that visitors can have detailed insights into what the shop has to offer even before they step inside.

NAVER Map stands as one of Korea's largest all-in-one platforms, boasting around 30 million monthly visitors. It serves as the ideal space for exposing popup store information, providing a strategic advantage to attract more customers. The pop-up solution incorporates cutting-edge features to optimize the shopping journey:

- Custom Skin: Specially designed page layouts that reflect the SEGA brand image.
- 3D VR: Offers an immersive virtual tour of the pop-up shop.
- Open Talk: Engages customers with real-time interaction, allowing for a dynamic shopping experience.

Shop Details

- Duration: December 19 (Friday) - December 28 (Sunday), 2025
- Location: First Floor POP-UP Space, AK PLAZA HONGDAE
- Hours: 11:00 AM - 10:00 PM daily
- Special Hours: On December 20 (Saturday), 21 (Sunday), 25 (Thursday holiday), 27 (Saturday), and 28 (Sunday), the store will open at 10:30 AM and also close at 10:00 PM.

Please note that images used are for representation purposes only. Product availability may vary, and some items may sell out depending on demand.

This pop-up initiative aims not only to bring fantastic merchandise closer to fans but also to leverage digital tools to create an interactive shopping experience. Whether you are a long-time SEGA supporter or newly discovered fan, this pop-up shop is set to deliver an unforgettable experience and a plethora of exclusive items to cherish.

Don't miss your chance to immerse yourself in the world of SEGA this December in Seoul!