Enhancing Automotive Dealerships with DriveCentric and Urban Science Collaboration

Enhancing Automotive Dealerships with Innovative Integration

In a significant development for the automotive industry, DriveCentric, a prominent provider of CRM solutions, has announced a strategic partnership with Urban Science, a leading global automotive consultancy. This collaboration is designed to revolutionize lead management for automotive dealerships by integrating real-time defection data into existing workflows.

What is the Integration About?

This bi-directional integration enables DriveCentric’s users to seamlessly access Urban Science's daily updated defection insights directly within their CRM. Such insights focus on lost sales opportunities, allowing dealerships to pinpoint customers who may have switched to competitors swiftly. This newfound ability to identify leads more effectively will aid dealers in reclaiming lost sales and nurturing customer relationships.

Urban Science’s tools, specifically designed for the automotive market, form the backbone of this integration. Their proprietary solutions, SalesAlert™ and TrafficView™, have already empowered nearly 4,000 dealerships to gather critical traffic insights across various brands and locations. With SalesAlert™, dealers can receive immediate notifications upon customer defection, significantly enhancing engagement and follow-up efforts.

Benefits of the Integration

The major advantage of this integration is the automation and intelligence it brings to dealerships. Drew Adler, DriveCentric’s Director of Product, emphasized that the combination of Urban Science's comprehensive defection data with DriveCentric’s task automation empowers dealerships to handle opportunities more efficiently. This transformative approach provides sales personnel with actionable reminders directly within their traditional operational environment, fostering higher productivity.

When a customer defection is identified by SalesAlert™, the system performs an automatic search in the DriveCentric CRM to find a corresponding customer entry. If a match is found, it creates a Touchpoint or Reminder Task for the assigned salesperson or business development representative. Such automated nudges facilitate timely follow-ups that have the potential to recapture lost sales and ensure customer satisfaction.

Implementation and Future Steps

For dealerships currently utilizing both DriveCentric and Urban Science's tools, the recommended first step is to get in touch with their Urban Science representative to facilitate the activation of this new integration. Engaging with the appropriate resources will allow dealers to fully harness the benefits of this powerful collaboration.

About DriveCentric

Founded with the aim of providing modern and efficient CRM solutions for automotive dealers, DriveCentric offers a comprehensive suite designed to enhance customer engagement and task management. Their mobile-friendly interface ensures ease of use for dealerships, while AI-driven communication tools enable them to foster stronger customer relationships and ultimately close more deals.

For more information on DriveCentric and their innovative offerings, visit www.drivecentric.com.

About Urban Science

Urban Science is an automotive consultancy that excels in delivering data-driven insights to manufacturers and dealerships worldwide. With a strong foothold in Detroit and a global presence across 20 locations, Urban Science leverages its expertise and robust analytics to empower automotive clients to make informed business decisions, and drive growth and profitability in a competitive marketplace.

To learn more about Urban Science’s contributions to the automotive sector, check out UrbanScience.com.

As the automotive industry continues to evolve, partnerships like this one between DriveCentric and Urban Science are crucial in providing dealerships with the tools necessary to enhance their operational efficiency, ensure better customer engagement, and ultimately increase sales performance.