#Sustainability #Sweden #Gothenburg #CES 2025 #Volvo Group

Volvo Group's Ambitious Vision Unveiled at CES 2025

In an impactful keynote at the Consumer Electronics Show (CES) in Las Vegas, Volvo Group President and CEO Martin Lundstedt shared a vital message regarding the future of transport. As he took the stage on January 8, 2025, he emphasized the urgency for action to address climate change and the need to transition towards zero-emission vehicles (ZEVs).

This year’s CES showcased innovations that shape our everyday lives, and Volvo Group proudly stood among the few companies delivering keynotes on the main stage. Lundstedt's keynote, themed 'Confidently Ahead', encapsulates the company’s dedication to fostering prosperity as it has for nearly a century.

"The time for talk is over. The time for action is now," proclaimed Lundstedt, calling on both policymakers and industry leaders to accelerate the transition toward sustainable transport solutions.

A Call to Action

With global freight volumes expected to skyrocket five times by 2050, the demand for sustainable transport solutions is no longer just a discussion point; it’s a necessity. Lundstedt stated that the technology to support this shift is already available, highlighting their advancements in battery electric solutions, hydrogen fuel cell technology, and renewable fuels. However, he pointed out that the shift to a cleaner transport system involves more than just technological innovation—it requires decisive action from various stakeholders.

Lundstedt urged, "Policymakers must forge ahead with the adoption of ZEV transport and infrastructure. This transformation is more than a product or technology shift; it calls for a paradigm change driven by collective action."

Rethinking Transport for the Future

Reflecting on the significant societal roles of transport and infrastructure, Lundstedt noted, "Without these systems, modern life would grind to a halt. We need to rethink the transport framework for the next century. It is essential to build sustainable solutions that can support economic development and environmental stewardship."

The key to achieving this vision, he stressed, lies in fostering a robust ecosystem that supports clean energy production, reliable charging infrastructure, and effective incentives that promote ZEV adoption. He reinforced that the time for dialogue had passed, and immediate steps must be taken if we are to design the future we envision.

The Volvo Group's keynote at CES reflects a pivotal moment—not just for the group but for the entire transport industry. Lundstedt pointed to the need for collaborative efforts across government, industry, and civil society to effect change.

Conclusion

As the event concluded, the message was clear: Volvo Group not only aims to lead the charge towards a sustainable future but is also ready to engage with others to ensure that vision materializes. Their commitment underscores the belief that sustainable transportation can fuel economic growth and tackle climate change simultaneously.

Headquartered in Gothenburg, Sweden, Volvo Group employs over 100,000 people globally and provides vehicles and solutions that enhance productivity while minimizing environmental footprints. With a legacy dating back to 1927, Volvo continues to innovate towards a sustainable future, demonstrating their readiness to lead the transport sector into a cleaner, more sustainable era.

To relive the keynote presentation, tune in to the session here or check back for replays on the Volvo Group website.