Bybit Enhances Crypto Lifestyle Integration in Careem App With New MENA Marketing Campaign

Bybit Amplifies Crypto Lifestyle through Careem

In an exciting development for the cryptocurrency community, Bybit has launched a marketing campaign in the MENA region that integrates the crypto lifestyle with everyday experiences. As the second-largest cryptocurrency exchange worldwide based on trading volume, Bybit continues to innovate by bridging the gap between Web2 and Web3, particularly in regions like the Middle East, where its headquarters is located in Dubai.

Bybit's initiative aims to seamlessly incorporate cryptocurrencies into real-world applications, making digital assets as accessible as traditional payment methods. This is achieved through strategic partnerships spanning various sectors including entertainment, music, culture, sports, dining, and transportation. With this ecosystem, users can enjoy the benefits of cryptocurrencies in their daily lives, from attending gaming lounges and concerts to utilizing rideshare services and dining at restaurants.

Since June, users in the MENA region have been able to discover the Bybit brand through carefully placed advertisements in the Careem app, the most popular super app in the area. These ads encourage current Bybit users and potential new members to explore exclusive offerings available directly on the Bybit platform. Bybit's native crypto services and payment solutions are easily accessible through both its mobile application and website, inviting users to discover how digital assets can enhance their daily experiences throughout a vibrant summer ahead.

The commitment to expanding the cryptocurrency lifestyle does not stop there. As a leader in financial innovation, Bybit is dedicated to shaping the future of cryptocurrency in ways that cater to its clients' needs. More than just an electronic marketplace for trading digital assets, Bybit has evolved into a lifestyle choice for many. Its collaboration with Careem marks a global partnership that allows Bybit cardholders to enjoy discounts of up to 30% at popular services and hotels, including the Grand Millennium Dubai, thanks to a long-standing partnership with the Dubai Multi Commodities Centre (DMCC) focused on blockchain innovation and education.

Moreover, the Bybit card provides users with benefits that extend from airport lounges to AI co-pilot subscription services. Claudia Wang, Head of Marketing at Bybit, highlighted the significance of local partnerships, stating that they represent some of the most popular lifestyle choices within each community. "Our approach centers on the customer; there’s no clear boundary between ‘traditional’ marketing and Web3 marketing. We aim to be where our customers want us to be," she noted.

Speaking further about the campaign's philosophy, Wang added, "Bybit as a brand is visible, accessible, and relevant across all touchpoints."

The range of local partnerships and promotions is set to expand into other regions in the coming months. With over 70 million Bybit users already benefiting from the opportunity to invest ‘smart money,’ the on-chain economy is paving the way for financial freedom and an elevated lifestyle. Regardless of their needs, cryptocurrency goals are achievable on Bybit's versatile platform, designed for trading, providing custody, wealth management, payments, and exclusive rewards.

This new campaign serves to highlight Bybit's conversation around making cryptocurrency adoption more practical and rewarding through localization, positioning the MENA region as a testing ground for the future of integrated digital finance.

Bybit: More than a Cryptocurrency Exchange

Bybit is not just the second-largest cryptocurrency exchange by trading volume; it caters to a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in a decentralized world, creating a simpler, more inclusive ecosystem for everyone. With a focus on Web3, Bybit strategically partners with leading blockchain protocols to provide robust infrastructure and foster innovation on-chain.

Renowned for its secure custody solutions, diverse marketplaces, user-friendly experience, and advanced blockchain tools, Bybit serves as a bridge between traditional finance (TradFi) and decentralized finance (DeFi), empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

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