#Japan #Tokyo #TMN #Smart Bingo #Iwate Co-op

TMN's Smart Bingo Tool Revolutionizes Engagement for Iwate Co-op

In an exciting development for cooperative marketing, Transaction Media Networks (TMN), headquartered in Chuo-ku, Tokyo, is pleased to announce that its innovative bingo-style marketing tool, Smart Bingo, has been adopted by Iwate Co-op based in Takizawa, Iwate. Set to launch on August 21, 2026, through the Co-op application intended for its members, this initiative is designed to enhance engagement and knowledge about sustainable practices among users.

The Smart Bingo Experience

Smart Bingo is a unique marketing platform that provides users with an entertaining, game-like approach to learning about the stories behind products and services offered by the co-op. By aligning with Iwate Co-op's commitment to the Sustainable Development Goals (SDGs), the tool aims to deepen members' understanding of these initiatives while promoting awareness and usage of various services and goods.

Background of Adoption

Iwate Co-op operates not only as a retail and delivery service but also diversifies its business to support its members throughout their lives. Recognizing the importance of communicating the social roles and ethical dimensions of their products, the co-op has chosen Smart Bingo to effectively engage members. This tool is meticulously designed based on behavioral economics theories to increase participation rates, completion rates, and memory retention of information shared. By joining the bingo game through the Co-op app, participants can learn about the co-op's offerings and sustainability efforts while having fun.

Goals of Implementation

• - Promoting the Co-op's Comprehensive Resources: By presenting diverse information in a playful manner, the initiative fosters a profound understanding of the co-op's social contributions among its members.
• - Gamifying Social and Ethical Themes: By using the game of bingo, the co-op bridges generational gaps and facilitates an understanding of environmentally friendly habits that contribute to resolving social issues.
• - Embodiment of Cooperative Philosophy: Smart Bingo emphasizes member involvement in a digital age, reflecting the cooperative's ethos of active participation rather than unilateral information dissemination.

Features of Smart Bingo

1. High Engagement Elicitation Based on Behavioral Economics: Smart Bingo enhances the capacity to convey essential product characteristics and development narratives, demonstrating its efficacy since its launch in 2022. Various supermarkets, wholesale businesses, and cooperatives have implemented it.

2. Collection of Genuine Participant Feedback: A key feature of Smart Bingo is its ability to easily gather user comments, capturing real-time feedback that can inform service improvements and product development.

3. Encouraging Habitual Usage through Game Accessibility: By making access feel like a game, Smart Bingo aims to cultivate habitual app usage, thereby enhancing customer loyalty and providing opportunities for targeted marketing strategies.

Future Outlook

TMN is committed to deepening connections with consumers through Smart Bingo, contributing to the growing fanbase of Iwate Co-op. The company will continue promoting its usage among various retailers, particularly within the cooperative sector, to enhance marketing and communication strategies.

About Transaction Media Networks

TMN specializes in supporting retail through data-driven solutions based on payment infrastructure. They commercialized Japan's first cloud-based electronic payment services and have enabled diverse payment methods, such as credit cards and QR code payments, all interconnected through one gateway. With over 1.2 million terminals supporting approximately 5.5 trillion yen in annual transactions, TMN has established a comprehensive payment network.

With the implementation of cloud POS and house prepaid services, TMN is advancing in collecting, integrating, and analyzing purchasing data to assist retail businesses in optimizing their promotional strategies and improving revenue.

Company Overview

• - Company Name: Transaction Media Networks, Inc.
• - Representative: CEO Atsushi Otaka (Growth Market: 5258)
• - Headquarters: 18th Floor, Taiyo Life Nihonbashi Building, 2-11-2 Nihonbashi, Chuo-ku, Tokyo
• - Business Activities: Development and provision of electronic payment services and information processing services.
• - Established: March 2008
• - Capital: 6.1663 billion yen (as of March 2026)
• - Website: https://www.tm-nets.com/

(Note: Smart Bingo is a registered trademark of Q Bridge, granted under Patent No. 5953179. TMN has obtained a sales license for Smart Bingo from Q Bridge. The QR code is a registered trademark of Denso Wave Inc.)