Join the Hello Kitty Japanese Fruit Hunt Across Asia's Leading Markets

Discover the Joy of Japanese Fruits with Hello Kitty

The Japan Fruit and Vegetables Export Promotion Council (JAFP) and the Japan Food Product Overseas Promotion Center (JFOODO) have launched an exciting initiative, the Hello Kitty Japanese Fruit Hunt. This digital stamp rally invites participants to explore and discover high-quality Japanese produce while having fun with the beloved character, Hello Kitty. The campaign begins on September 24, 2025, and will have a wide reach across six Asian regions: Taiwan, Hong Kong, Thailand, Singapore, Malaysia, and Vietnam.

A Fun and Interactive Experience

This innovative campaign aims to increase the export of Japanese fruits through a unique digital scavenger hunt format. Participants can join the adventure by visiting local restaurants, retail stores, and events in their area to find the Japan-grown Fruit Mark, an official trademark recognized by the Japanese Ministry of Agriculture, Forestry and Fisheries that indicates the quality and authenticity of Japanese produce. When participants find this marker, they will use their smartphones to scan it and collect digital badges, contributing to their scavenger hunt progress.

The Hello Kitty Japanese Fruit Hunt not only hopes to strengthen brand recognition for Japanese fruits but also aims to educate consumers about the rich flavors and exceptional quality of these products through engaging interactions. The incorporation of a character as iconic as Hello Kitty adds an element of charm and appeal, particularly to families and the parenting demographic.