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CJ 4DPLEX's SCREENX and 4DX Achieve Extraordinary Success with Spider-Man: Brand New Day

In an unprecedented weekend, CJ 4DPLEX has set a new benchmark in cinematic experiences with the impressive global opening of Sony Pictures’ _Spider-Man: Brand New Day_. The film successfully grossed over $31 million through its cutting-edge SCREENX and 4DX formats, which stands as the highest opening figures in CJ 4DPLEX's history.

Record-Breaking Domestic Performance

The domestic performance of the film was equally remarkable. SCREENX alone earned a staggering $7 million, marking a significant leap with 2.6 times its previous opening weekend record. In addition, 4DX made headlines with an incredible $5.2 million from 77 locations, achieving a top per-screen average of $68,000—a record-breaking figure among premium formats. Leading the charge for SCREENX was the Cineplex Laval, which grossed $315,000 while hitting an impressive 91% occupancy. Regal Times Square, known as the largest 4DX auditorium globally, brought in $200,000 with even higher occupancy at 94%.

Don Savant, the CEO and President of CJ 4DPLEX Americas, remarked on the milestone achievement, emphasizing the evolving audience demand for premium cinematic experiences that cannot be matched at home. He expressed gratitude to Sony Pictures, Marvel Studios, director Destin Daniel Cretton, and exhibition partners for their role in this success.

International Highlights

Notably, the film also made waves internationally, with $19 million in earnings from SCREENX and 4DX across markets such as the United Kingdom, India, Australia, and multiple countries in Europe and Asia. This surge demonstrates a growing appetite for CJ 4DPLEX's premium cinematic offerings worldwide, reinforcing the success of their industry-leading formats.

Jun Bang, CEO of CJ 4DPLEX, elaborated on the significance of this release, celebrating it as a pivotal moment in the company's trajectory. He highlighted how SCREENX set records in 34 countries while 4DX achieved new heights in 19 countries. These milestones not only underline the successful collaborations with Sony Pictures but also affirm the audience's increased interest in more immersive and engaging viewing experiences.

A New Era for Cinema

_Creatively designed for SCREENX_, _Spider-Man: Brand New Day_ marks the first time that CJ 4DPLEX collaborated directly with filmmakers from on-set production through to theatrical release, allowing for a richer, more immersive portrayal of the Spider-Man universe. This innovation allows fans to indulge in an experience that amplifies the cinematic narrative through the technology’s unique presentation.

SCREENX technology enhances traditional film viewership by extending the imagery onto the auditorium walls, creating a captivating 270-degree panoramic experience. On the other hand, 4DX takes immersion to another level by integrating motion seats with environmental effects—such as wind, scents, and even simulated water—to elevate the storytelling experience.

About Spider-Man: Brand New Day

The film centers around Peter Parker's journey as he navigates the complexities of life as Spider-Man in a world that has forgotten him. Faced with both external threats and the challenge of reconciling with his past, this installment promises to resonate with fans, juxtaposing action with emotional depth. Directed by Destin Daniel Cretton and featuring a stellar cast that includes Tom Holland and Zendaya, this film is positioned not just as a box office hit but as a poignant narrative.

The Future of CJ 4DPLEX

CJ 4DPLEX, a subsidiary of CJ Group, is at the forefront of innovation in cinematic technology. By partnering with various global exhibitors, they continue to evolve the storytelling landscape in cinema, ensuring audiences worldwide experience films like never before.

_CJ 4DPLEX invites you to experience Spider-Man: Brand New Day now playing in theatres equipped with SCREENX and 4DX._