King's Hawaiian and Van Leeuwen's Innovative Ube Coconut Ice Cream Sandwich Launch

A Sweet Collaboration: Ube Coconut Ice Cream and Sandwich



In an exciting new venture, King's Hawaiian, known for making America’s favorite dinner rolls, has partnered with Van Leeuwen Ice Cream to create a one-of-a-kind Ube Coconut ice cream and ice cream sandwich. This collaboration celebrates the national launch of King's Hawaiian's much-anticipated Ube Coconut Sweet Rolls, merging bold island flavors into an innovative dessert experience.

The spotlight of this partnership is a custom ice cream flavor crafted exclusively by Van Leeuwen, featuring the rich essence of ube and coconut. The delightful ice cream is complemented by King's Hawaiian's soft and fluffy Ube Coconut Sweet Rolls. This unique combination not only enhances the presentation of the dessert but also elevates the taste, delivering a vibrant, multi-sensory experience.

On April 6, King’s Hawaiian made its Ube Coconut Sweet Rolls available to grocery stores across the United States to rave reviews. Made using genuine ube and coconut milk, these limited-edition rolls offer a delectable fusion of flavors known for their vibrant purple hue and nostalgia-evoking vanilla and coconut notes. Following a successful limited-time release in June 2025, where fans expressed their enthusiasm on social media, the company decided to bring back this beloved flavor nationwide.

Now, ice cream lovers can enjoy the Ube Coconut flavor in a whole new format with the addition of the Ube Coconut Ice Cream Sandwich. This innovative treat takes the traditional sweet roll concept and transforms it into an extravagant dessert that tantalizes the taste buds. Both brands highlight their commitment to using quality ingredients and creative culinary approaches, serving up a dessert that is uniquely delectable.

Available on a limited time basis, the Ube Coconut Ice Cream and sandwich will be sold at select Van Leeuwen scoop shops in major cities like New York, Los Angeles, and Boston. Enthusiasts are encouraged to act fast, as supplies may run out quickly due to the collaboration’s popularity. Fans eager to indulge in this delicious treat can find more information by visiting KingsHawaiian.com/ube and VanLeeuwenIceCream.com.

About King’s Hawaiian


Founded over 75 years ago in Hilo, Hawaii, by Robert R. Taira, King's Hawaiian is a cherished family-owned business committed to producing Hawaii-inspired foods using traditional recipes and the Aloha spirit. Recognized for making the #1 branded roll in America, King's Hawaiian continues to delight consumers with its range of products, including slider and hamburger buns, while adding fun flavors that encourage joyous culinary experiences.

About Van Leeuwen Ice Cream


Starting from a bright yellow scoop truck in New York City in 2008, Van Leeuwen has remained dedicated to crafting ice cream made from high-quality ingredients that bring joy to its consumers. The brand is recognized for its rich French-style ice cream and innovative vegan options, constantly pushing culinary boundaries with flavor collaborations that surprise and delight. With scoop shops across the nation and convenient grocery options, Van Leeuwen continues to be a leader in the ice cream industry.

In conclusion, the King’s Hawaiian and Van Leeuwen collaboration not only introduces an exciting flavor combination but also encapsulates the spirit of celebration through food. As fans anticipate this new dessert offering, both brands invite everyone to savor the flavors and share in the joy of this unique treat.

Topics Consumer Products & Retail)

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