ZEEKR and AW Rostamani Group Collaborate for Sustainable Mobility at AUS Alumni Reunion

Innovation and Sustainability at AUS Alumni Reunion

On January 18, 2025, the American University of Sharjah (AUS) Alumni Reunion transformed into a vibrant event focusing on sustainability and innovation, thanks to the collaborative efforts of ZEEKR and AW Rostamani Group (AWR). The event was attended by dignitaries, including Her Excellency Sheikha Bodour bint Sultan Al Qasimi, the President of AUS, underscoring the importance of the occasion.

Celebrating Creativity

One of the most engaging aspects of the reunion was the 'Best Sustainable Idea of the Year' competition, hosted by ZEEKR and AWR. This innovative initiative encouraged AUS alumni to present unique business models that could contribute to a more sustainable future. Amidst a spirited atmosphere filled with anticipation, Sara Llalla, an alumna from the AUS College of Architecture, Art and Design, was crowned the winner for her outstanding idea. She was awarded the ZEEKR X, a compact electric SUV known for its cutting-edge design and technology.

Alignment with UAE's Vision 2031

This initiative is reflective of the UAE's Vision 2031, which aims to foster sustainability, innovation, and a diversified economy driven by advanced technology. ZEEKR’s involvement with AUS not only reinforces its commitment to sustainability but also aligns with national objectives of positioning the UAE as a leader in smart mobility.

Roberto Colucci, Director of Electric Mobility at ZEEKR AWR, conveyed, "At AW Rostamani Group, we value sustainability initiatives that push for a greener future. Our partnership with AUS demonstrates our support for exceptional talent, succinctly embodied in the award of the ZEEKR X. Recognizing innovative ideas and solutions highlights the critical importance of sustainable transportation. Through initiatives like this, we aim to foster innovation and cultivate business models that lead to a sustainable tomorrow."

Transforming Mobility for the Future

Cannon Wang, the Regional Managing Director of ZEEKR for the Middle East and Africa, emphasized, "Our mission at ZEEKR transcends the provision of premium electric vehicles. We are determined to cultivate a culture of innovation and sustainability that fosters meaningful changes in society. Collaborations with institutions like AUS, alongside partners like AW Rostamani Group, empower bright minds to rethink possible solutions for a greener, smarter future. Through collective efforts, we are driving impactful projects that resonate with the UAE's Vision 2031 while encouraging community engagement towards sustainable living."

Dr. Tod Laursen, Chancellor of AUS, added weight to the endeavor, stating, "AUS is devoted to fostering innovation and sustainability—principles that are crucial for shaping a brighter future. Collaborations with revolutionary organizations such as ZEEKR and AW Rostamani Group serve as a reminder of what can manifest when visionary entities partner with our talented alumni to engender meaningful change. Our congratulations to the winner for presenting an innovative concept that exemplifies the AUS community's aspirations for a sustainable future."

Continuing the Journey to Sustainability

Both AW Rostamani Group and ZEEKR remain committed to pioneering innovative solutions for a sustainable future. Their efforts include adopting advanced technologies and responsible operational practices while supporting environmentally-focused community initiatives. ZEEKR is steadfast in addressing the evolving requirements of consumers and communities through smarter mobility choices.

For ongoing updates and promotions regarding ZEEKR, individuals are encouraged to follow ZEEKR on Instagram or visit the official website at zeekr.ae.

About ZEEKR

ZEEKR (NYSE ZK), part of Geely Holding Group, represents a premium global electric mobility technology brand. With a mission to establish a fully integrated user ecosystem, ZEEKR aims to set a standard in innovation, utilizing Sustainable Experience Architecture (SEA). The brand offers its own battery technologies, management systems, electric motor technologies, and manages the electric vehicle supply chain.

Since ZEEKR’s inception in vehicle deliveries in October 2021, over 300,000 vehicles, including the Zeekr 001 and Zeekr X, have been dispatched, with plans to expand its market reach across Europe, Latin America, and Asia in the next five years.

About AW Rostamani Group

Operating for over seventy years, AW Rostamani Group is a diverse, multi-sector entity located in the Middle East. Employing about 3,000 individuals, AWR serves over 155,000 customers across 24,000 businesses, focusing on mobility, real estate, logistics, and sustainable solutions while committing to the next generation's prosperity.

For further details, please visit awrostamani.com.