#Japan #Tokyo #TOYNOVA #Kusunoki Ken #Daisuke Otobe

Insights into Long-Term Brand Success

As the marketing landscape shifts rapidly in the age of AI, the foundations of what makes a brand successful are also being transformed. However, certain brands remain evergreen, standing the test of time. What distinguishes these brands from the rest? This question will be at the heart of the keynote session titled "What Makes Brands Win Long-Term?" featuring prominent marketing experts Ken Kusunoki, a professor at Hitotsubashi University, and Daisuke Otobe, the CEO of Q Marketing Company.

The Event

TOYNOVA Inc., based in Shibuya, Tokyo, is organizing the MARKETING NOVA SUMMIT 2026 set to take place on August 20, 2026, at Tokyo Port City Takeshiba. This conference caters to top marketing officials and aims to explore substantial questions in the ever-evolving marketing world.

Featured Discussion

In this insightful session, Kusunoki and Otobe will engage in a dialogue that bridges academic theories and practical brand management. Their conversation will illuminate the core principles and strategies of brands that continue to thrive even in changing circumstances.

Discussion Topics

The session will touch upon several key areas, including:

• - The strategic differences between companies that sustain long-term success.
• - The foundations that lead to a beloved and enduring brand.
• - An exploration of what authentic branding means today.
• - Timeless design principles that help brands succeed in an AI-driven era.

Profiles of Speakers

• - Ken Kusunoki: A respected professor at Hitotsubashi University, he is also the author of the widely acclaimed book "Competition Strategy as a Story."
• - Daisuke Otobe: As the CEO of Q Marketing Company, he brings over 30 years of experience in brand management, having worked with global giants like P&G and Shiseido.

Event Details

• - Event Name: MARKETING NOVA SUMMIT 2026 Summer
• - Date & Time: August 20, 2026, from 13:00 to 20:00 (Doors open at 12:30)
• - Venue: 1st Floor, Office Tower, Tokyo Port City Takeshiba (4 minutes’ walk from JR Hamamatsucho Station)
• - Capacity: 100 attendees (Free, by lottery)
• - Target Audience: Marketing leaders from B2C companies with over 300 employees
• - Organizer: TOYNOVA Inc.
• - Official Site: MARKETING NOVA SUMMIT 2026

This engaging session promises to provide invaluable insights for marketing professionals eager to understand the nuances of brand longevity in a rapidly evolving marketplace. Don’t miss out on the chance to learn from industry leaders and enhance your strategic approach to branding.

About TOYNOVA Inc.

TOYNOVA Inc., previously known as New Peaks Co., Ltd., was founded on October 11, 2018, with a mission to innovate and inspire in the marketing domain. Led by CEO Keiji Kobayashi, the company continues to push the boundaries in the world of marketing strategies and brand development. For inquiries related to the event, please contact the MARKETING NOVA SUMMIT 2026 operations team via email at [email protected].

Explore the future of marketing and brand management at the MARKETING NOVA SUMMIT 2026, where insights and innovation converge.