#Japan #Shibuya #Gumi #AMG #secondary creation

Creating a Safe Space for Secondary Creators

In an exciting initiative to promote the culture of secondary creation within the content industry, the Amusement Media General Academy (AMG) is partnering with gumi Inc., Sky Perfect JSAT Corporation, and Hitachi Solutions, Inc. This collaboration is centered around an event titled "Let's Draw and Create! Official Secondary Creation Goods Market," aimed at fostering an environment where creators can engage in secondary creation with peace of mind.

The event will be held from February 20, 2026, to April 19, 2026, with registration for creators open until March 16, 2026. The objective of this project is to streamline the process of creating, licensing, manufacturing, and distributing secondary goods related to specific intellectual properties (IPs). By centralizing these operations, the initiative is set to ensure both transparency and efficiency.

AMG, recognized as a pivotal educational institution, underscores its commitment to cultivating future creators by providing a conducive environment for creative expression. The academy has always championed the understanding of copyright and rights, encouraging students to express themselves in harmony with societal norms. This movement reinforces AMG's educational philosophy by establishing clear rules and a secure environment for creation. AMG is strongly aligned with the premise of "safety" and "clarity" presented in this project and has committed to supporting the growth of next-generation creators.

About the Event

Event Name: Let's Draw and Create! Official Secondary Creation Goods Market
Organizers: gumi Inc., Sky Perfect JSAT Corporation, Hitachi Solutions, Inc.
Event Duration: February 20, 2026 - April 19, 2026
Registration Deadline for Creators: March 16, 2026
Official Website: Event Page
Official SNS: Twitter

The initiative is geared towards building a model that effectively manages the entire sequence from licensing to sales and revenue sharing related to secondary creations. This innovation not only enhances the creative landscape but also encourages a thriving community of creators who can work within a legally sound framework.

Why This Matters

For AMG, developing a supportive atmosphere where students can focus on their creative endeavors is paramount. The academy, established in 1994, aims to prepare students for successful careers in the entertainment sector. It celebrates its 30th anniversary in 2024, reflecting on its journey toward providing practical education through real-world experiences in collaboration with industry professionals.

AMG's educational philosophy, "The production site is the best educational environment," is actualized through hands-on training in various fields such as film production, voice-over for foreign film adaptations, game development, and publishing of novels and comics. Participants in these programs gain invaluable experience, equipping them with the necessary skills to secure jobs and make their industry debuts.

Contact Information

For inquiries regarding this initiative, please contact:
Amusement Media General Academy
Public Relations Department

• - Phone: 0120-41-4600
• - Email: [email protected]

This initiative marks a significant step towards solidifying the foundation of secondary creations, which can now thrive in a nurturing environment that prioritizes both creativity and legal integrity.