JOY GROUP Completes Acquisition of Italian Dermatological Hair Care Brand Foltène

JOY GROUP Completes Acquisition of Foltène

On October 21, 2025, JOY GROUP (Shanghai Juyi Cosmetics Co., Ltd.), recognized as a foremost multi-brand beauty group in China, announced the completion of its acquisition of Foltène, a prestigious Italian brand specializing in dermatological hair care. Founded in Milan in 1944 by pharmaceutical researchers, Foltène is noted for its strong scientific foundation and groundbreaking innovations in the hair care sector.

The Legacy of Foltène

Foltène has built a reputation through its commitment to developing efficacy-driven products that enhance hair health and appearance. The company is famous for its patented active complexes, Tricosaccaride® and Tricalgoxyl®, which have been clinically tested to promote denser, more abundant, and healthier-looking hair. Their product lineup focuses on hair growth and repair, offering a variety of items such as anti-hair loss ampoules, gender-specific anti-hair loss shampoos, eyebrow and eyelash serums, and repairing nail essences.

These products are underpinned by extensive scientific research and clinical trials, earning the endorsement of leading research institutions globally. Foltène's market presence spans over 30 countries, garnering trust and admiration from consumers all around the world.

Strategic Acquisition

The acquisition symbolizes a thorough global takeover of Foltène's business operations, encompassing its brand assets, extensive global distribution network, supply chain system, and research laboratory based in Italy. Allan Liu, the President and CEO of JOY GROUP, expressed the strategic importance of this acquisition, stating, “As awareness around scalp and hair health continues to rise, we recognize immense growth opportunities ahead. With Foltène's solid scientific background, cutting-edge patented technologies, and comprehensive product portfolio, it has earned the trust and recognition of consumers worldwide. We are genuinely honored to welcome Foltène into the JOY GROUP family.”

This acquisition seamlessly aligns with JOY GROUP’s multi-brand, multi-category, and international strategy, completing an extensive portfolio that includes color cosmetics, hair and scalp care products, and dermatological skin care. The integration of Foltène is expected to generate significant synergies with JOY GROUP’s existing brands, propelling ongoing growth and innovation within the global beauty market.