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Mitene 10th Anniversary Festival

Celebrating ten wonderful years of the family photo and video-sharing app, Mitene, this festival is set to take place on August 22-23, 2025 at the Aeon Mall Makuhari Shintoshin. This major event is organized by MIXI, a company dedicated to enhancing family connections through digital products.

A Momentous Celebration

As of July 2025, Mitene has amassed over 27 million users globally, a testament to its popularity and the deep connections fostered among families. The Mitene 10th Anniversary Festival, affectionately dubbed the Appreciation Festival, is a way for MIXI to express gratitude to its users while providing an immersive experience beyond its digital offerings.

Attendees can expect a range of activities designed to create unforgettable family memories, from exciting stage shows to unique hands-on workshops. MIXI aims to showcase the charm of family gatherings, encouraging everyone to take photos and videos to capture the fun.

Exciting Programming

The festival will feature various attractions:

• - Talk Show: Notable guest Ami Kikuchi, a mother of two and an avid Mitene user, will join Kenji Kasahara, the founder of Mitene, for a talk centered around parenting. This engaging session will take place on August 23 from 1:00 PM to 1:30 PM. No pre-registration is necessary; participants can join on the day of the event.

• - Shopping Mission: On August 22, children can embark on their first shopping experience in a safe environment. Staff will guide them, while parents can monitor their adventures in real-time through screens stationed around the venue. Completing this mission will earn participating children a diploma and a medal.

• - Photography Opportunities: The Mitene Photo Studio by Lovegraph, a professional photography service, will offer family photo sessions at special locations throughout the venue. Reservations are required, and attendees can get their photos digitally on-site.

• - Creative Workshops: Participants can create custom reflectors and Mitene commemorative cans—a great souvenir of the event. The reflective keychains made in the workshop will be a fun activity for children, with parents encouraged to join.

• - Mitene Museum: A showcase of products, including the latest photo albums and thematic displays, will be available for families to explore. Additionally, family members completing specific activities will receive a limited-edition tote bag.

Anniversary Campaign on the App

As part of the celebrations, a 10th Anniversary Campaign will run alongside the festival. Users can purchase photo books featured in the Mitene Museum at a 30% discount during the event.

Event Details

• - Name: Mitene 10th Anniversary Festival
• - Date: August 22-23, 2025, from 10:00 AM to 5:00 PM
• - Venue: Aeon Mall Makuhari Shintoshin, Grand Court, 1F
• - Admission: Free (some workshops may incur a fee)
• - Host: MIXI Co., Ltd.
• - Website: Mitene Anniversary Event

A Glimpse into Mitene

Launched as a family-oriented app, Mitene allows parents to share videos and photos securely with selected family members. Users can upload an unlimited number of photos and videos for free, enriching family interactions through shared experiences, resulting in a treasure trove of cherished moments.

The expansive reach of Mitene, now with over 27 million users, demonstrates its vital role in the family communication ecosystem, helping families stay close irrespective of geographical distances.

Join us for a fabulous celebration of family connections and the joy that comes with capturing everyday memories during the Mitene 10th Anniversary Festival.