#Japan #Tokyo #Resilire #LIG Inc. #Toshihide Murata

Discovering the Role of Designers in Rebranding

On May 21, 2026, a unique webinar hosted by LIG Inc. will take place, featuring Toshihide Murata, an expert designer who played a pivotal role in the rebranding journey of the startup Resilire. The session, themed "Learning from the Rebranding Process: The Upstream Work of Designers," aims to shed light on the often nebulous responsibilities that designers face when involved in higher-level decision-making processes.

Understanding the Designer's Upstream Involvement

In today's fast-paced design environment, many designers express a desire to be more involved in upstream activities such as branding and conceptual design. The challenge, however, lies in bringing clarity to what these upstream tasks encompass and how to effectively engage in them.

Murata, who was the first designer hired at Resilire, will share his experiences of navigating the rebranding process, providing a behind-the-scenes look at how he fostered consensus and transformed the brand from a set of values into a tangible identity. During the webinar, participants will enjoy a detailed walkthrough of his processes, with visual aids including Figma screens to enrich their understanding.

Who Should Attend?

This webinar is highly recommended for:

• - Designers eager to dive into branding and conceptual work.
• - Those who find themselves grappling with the idea of upstream involvement but lack a clear vision of the steps to take.
• - Designers contemplating their future careers and how they can evolve in their roles.

Event Details

• - Date and Time: May 21, 2026 (Thursday), from 8:00 PM to 9:00 PM (JST)
• - Platform: Zoom Webinar
• - Cost: Free of charge
• - Target Audience: Anyone involved in design is welcome!
• - Registration: Interested participants should sign up through the designated registration form. Please note that attendees can join or leave the session at their convenience, as this is an online event. Furthermore, audience video will not be displayed during the webinar.

Important Considerations

• - Sharing the participation link is discouraged.
• - Make sure you have the Zoom app installed before the event.

Speaker Introduction: Toshihide Murata

Toshihide Murata is a seasoned designer with a rich background, having worked with notable companies such as Hakuhodo i-Studio and STORES, Inc., focusing on web and UI design. Currently, he oversees all aspects of design at Resilire, from branding initiatives to product development. Beyond his responsibilities at Resilire, he leads Design Mentor Pro, sharing his expertise through platforms like note and podcasts. To follow his insights, you can find him on:

• - Twitter: Toshihide Murata / Designer
• - Note: Toshihide Murata / Designer
• - Podcast: Noukin Design Radio
• - Website: DESIGNMENTOR-PRO

About Resilire

Resilire is a SaaS startup focused on supply chain visibility and risk management, striving to support businesses in better managing their operations. Though its mission and values are established, the brand initially lacked a well-defined brand concept, prompting the rebranding project that Murata has been instrumental in leading.

This is an exciting opportunity for designers to gain insights into the intricacies of rebranding, ensuring they can effectively communicate and contribute at higher levels within their organizations.

Organized by: LIG Inc.

Company Name: LIG Inc.
CEO: Tomohiro Oyama
Established: June 2007
Location: 2-20-11 Kojima, Taito-ku, Tokyo 111-0056
Employees: 228 (as of January 1, 2026)

Main Services:

• - DX Support: System development, app creation, website design, and graphic production.
• - Marketing Support: Management of the owned media "LIG Blog," article advertising creation, and advertisement operation agency.
• - HR Services: Management of the digital creator school "Digital Hollywood STUDIO by LIG," operation of the talent agent "LIG Agent," and the online video learning service "RIGUA."

For further information, visit the official website: LIG Inc.