Exciting New Contest from FamilyMart's Famima TV
FamilyMart is thrilled to announce the launch of video submissions for the second season of its popular pet show,
Wannyan Home Visits with Churu. This initiative comes as part of preparations for FamilyMart's milestone of 45 years in business, celebrated in September 2026. In collaboration with Gate One and Data One, as well as Inaba Pet Food, the brand aims to bring an innovative and joyful experience to its customers while highlighting the charm of their beloved pets.
About Wannyan Home Visits with Churu
This original series on Famima TV features adorable dogs and cats, showcasing their playful antics. The first season, aired in December 2025, was a huge hit, prompting customer engagement with comments about family discussions inspired by the show, repeat visits to stores to watch pet videos, and sharing experiences with others. The upcoming season invites pet owners to share videos of their pets enjoying Churu snacks, enriching the shopping experience at FamilyMart.
Key Features of the Campaign
Unique Shopping Experience
The integration of Famima TV with in-store displays and the Famipay app will enhance the customer shopping experience. Pet owners are encouraged to capture their pets enjoying Churu snacks and submit their video entries for a chance to be featured on Famima TV.
Contest Details
- - Contest Name: Wannyan Home Visits with Churu
- - Submission Period: July 7, 2026 – September 14, 2026
- - Submission Portal: Enter Here!
Required Information for Submission:
- - Applicant's name
- - Phone number
- - Email address
- - Address
- - Pet's name
- - Age
- - Type of pet
- - Video of the pet (showing the Churu eating moment and product packaging)
Note: The campaign may be subject to changes or cancellations due to unforeseen circumstances.
Broadcasting Schedule
- - Broadcasting Period: September 15, 2026 – November 23, 2026
- - Air Times: Morning and afternoon (5:00 AM to 5:59 PM)
- - Broadcast Area: Nationwide
Bonus Contest Feature
Receipt Submission for Increased Chances
To enhance their chances of being selected, contestants can upload receipts showing their purchase of Churu snacks from FamilyMart stores.
-
CIAO Churu Series or
Wan Churu (Inaba Churu) Series
Step-by-Step Entry Process
1. Film your pet enjoying their Churu snack.
2. Upload your video and photos to the submission site, along with your receipt (optional).
3. Selected winners will have their pet videos broadcast on Famima TV.
Receipts must align with the contest period; those purchased before or from other stores are not valid for submissions.
Special Promotion via Famipay
During the contest duration, Famipay will distribute half-off coupons for
Churu Tuna Flavored 6-Packs and
Churu Beef Terrine 4-Packs. Additional promotional materials will be available in-store to guide customers through the application process.
About Famima TV
Famima TV is Japan's largest digital signage platform, utilizing FamilyMart's vast network of stores across all 47 prefectures. It aims to enhance the shopping experience by delivering exciting content such as entertainment, art, and news, all tailored to the customer’s current context.
A Commitment to Innovation
As FamilyMart approaches its 45th anniversary, the campaign symbolizes a commitment to continual innovation. The company aims to ensure that it remains the first choice for customers by embracing challenges and creating memorable experiences tailored to their needs.
For more details on the anniversary special, visit
45th Anniversary Site.