#Japan #Tokyo #Echo #Open Design #OWM

Unleashing Creativity: The Launch of OWM

A groundbreaking new application, OWM (Open Wardrobe Market), developed by Open Design LLC, has just been launched, enabling anyone to create and publish their own fashion designs using favorite photos and words. This app serves as a platform where personal fashion dreams can come to life, making it possible for individuals without specialized design skills to visualize the clothes they envision wearing or the styles that express their unique perspectives.

Harnessing AI for Fashion Innovation

The OWM app allows users to generate fashion designs effortlessly. The process is as simple as uploading a photo or writing a text prompt about a desired fashion concept. Users are encouraged to explore their creativity without needing extensive knowledge of fashion design principles.
Once a design is created, it can be styled on an AI avatar named Echo, allowing users to compile lookbooks or videos to further showcase their creative vision. This communal aspect encourages sharing designs publicly and receiving feedback and connections through reactions from other users, known as VIBE.

In addition to individualized applications, OWM plans to roll out corporate services in July, expanding its offerings to businesses in the fashion industry.

Shift in Fashion Paradigm

Traditionally, people engaged with fashion by choosing from what was available on the market. However, the rise of social media, gaming, and virtual spaces has propelled fashion into new realms, transcending beyond physical garments to include digital visuals and avatar outfitting. While these new avenues of self-expression have emerged, putting personal stylistic visions into tangible designs has remained challenging without in-depth technical expertise. OWM aims to dismantle these barriers using generative AI, creating an inviting space for users to express themselves creatively and open avenues for networking and opportunity.

Features of OWM

The application can create fashion designs from numerous sources:

• - SNAP: Transform a photo into a unique design.
• - FUSION: Blend a captured image with one already saved.
• - EDITORIAL: Describe the design concept using text.
• - COMPOSER: Choose terms that resonate with desired colors, materials, motifs, and silhouettes.
• - REMIX: Modify a previously created design into a new style.
• - COLLAB: Co-create designs with other linked creators by using their shared public works.

Additionally, users can fine-tune their designs post-creation using the REFINE function.

Flexible Pricing Options

OWM presents three subscription tiers: Free, Basic (¥1,200/month), and Pro (¥2,500/month), which are available through in-app purchases. Notably, as part of the launch celebration, the Basic plan is currently offered at no cost for the first month.

Getting Started with OWM

To utilize this innovative platform, simply search for “OWM” in your preferred app store:

• - iOS
• - Android
• - Visit the official site for more information: Open Wardrobe Market

CEO Vision

The founder and CEO, Tadashi Kajimura, emphasizes the importance of making fashion design accessible. He describes the conventional barriers that have long kept creative expression in fashion within a select group, stressing that many harbor desires to express their unique flair and perspectives. OWM bridges this gap, transforming thoughts into wearable art based on individual preferences. At the core of OWM’s mission lies the belief that resonating works lead to opportunities, fostering a space where creativity can flourish.

About Open Design LLC

Open Design LLC is committed to democratizing fashion design and unlocking creative potential. Through talent sharing, AI services, and community support, OWM creates a platform that visualizes the experiences and skills of creators, facilitating connections within the fashion industry. The aim is to broaden the scope of fashion design, welcoming participation from diverse voices.

For more about OWM, check out their Instagram and Pinterest.