#Fuchu #Morinbo #Soups #Minestrone

Cool and Refreshing: Morinbo's Minestrone Soup for Summer

As the sweltering summer heat continues to rise, a unique culinary solution comes from Morinbo Co., located in Fuchu City, Tokyo. The company, renowned for its innovative food products, is introducing a special summer edition of its popular "Tomato-based Minestrone Soup" starting from June 2026. This new packaging promotes the notion that the Minestrone soup is delicious even when served cold, an ideal offering for those seeking refreshment on hot days.

Rising Demand for Cooling Soups

The Japanese market is witnessing a noticeable increase in demand for ready-to-eat soups, spurred on by record-setting temperatures each year. The cooking soup segment reported a growth of 106% compared to the previous year, with Minestrone-specific seasoning experiencing even greater popularity at an impressive 141% growth (KSP-POS, Nationwide, April-September 2025). One contributing factor is that Minestrone soup, with its rich mix of tomatoes and varied vegetables, meets the needs of consumers wishing to maintain their vegetable intake despite reduced appetite in the heat.

Refreshingly Packaged for Summer

This summer edition package, adorned with a catchy tagline