#Japan #Kyoto #Self-Care #YOJOY #Panty Liner

YOJOY's New Fabric Panty Liner: A Game Changer in FemCare

In a significant step forward for women’s health, Wacoal Corporation, headquartered in Kyoto, has unveiled a revolutionary product under its femcare brand, YOJOY. The new fabric panty liner, launching on June 26, promises to be so comfortable that users might forget they’re wearing it.

The Concept Behind the Panty Liner

With a focus on women’s everyday health needs, YOJOY's fabric panty liner was designed with the “leakage period” in mind, which takes up approximately three-quarters of the month outside of menstruation. The brand believes that this often-overlooked time is crucial for women to pay attention to their bodies, making self-care a regular part of their lives. This product seeks to foster a deeper connection between women and their bodies, supporting daily life with its exceptional comfort.

Key Features

1. Ultra-Thin Design: The panty liner boasts a thin profile of just about 2mm, achieved through the use of free-cutting fabric and seamless adhesive processing. This design minimizes bulkiness while preventing leakage, aligning perfectly with the brand's goal of making the wearer forget they are using it.

2. Easy One-Touch Attaching: Featuring a lightweight adhesive tape on the back made from fibers, this panty liner can be easily secured in various styles of underwear. The tape is designed to be quiet during removal or reapplication, ensuring complete discretion. The fabric used around sensitive areas is soft, providing a comfortable experience from the moment of application.

3. Luxurious Feel with Long Cotton Fibers: The inner layer made of high-quality, ultra-long cotton guarantees a gentle touch against the skin, prioritizing comfort for the delicate areas of the body.

4. Odor Control and Antibacterial Properties: The fabric not only absorbs moisture and neutralizes odors but also incorporates antibacterial and deodorizing functions to enhance comfort and confidence throughout the day.

5. Washable and Reusable: Environmentally conscious consumers will appreciate that the YOJOY panty liners are completely washable. Simply place them in a laundry bag for easy cleaning and reuse, reducing waste and promoting sustainability.

Product Details

• - Product Name: Fabric Panty Liner (2-pack)
• - Product Code: PAJ330
• - Retail Price: 1,980 yen (tax included)
• - Color: Ivory (IV)

With these innovative features, YOJOY aims to elevate users' experience of self-care, especially during the often-ignored discharge periods. The launch coincides with an increased awareness of female health and hygiene needs, making it an essential addition to any woman's hygiene routine.

About YOJOY

Established in October 2023, YOJOY encapsulates Wacoal’s commitment to improving women's self-care through insightful products tailored to their needs. Its motto, "I align myself; I rejoice," invites women to embrace their cycles, including discharge periods, as moments of self-acknowledgment and care. From digital content that guides users in checking their emotional and physical states to product offerings designed for sensitive areas, YOJOY is a brand dedicated to empowering women in their everyday lives.

Explore more about YOJOY and its offerings on the official website.