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MarketFully Strengthens Its Global Position in InContent Marketing

On November 7, 2025, MarketFully announced a significant strategic brand consolidation aimed at reinforcing its leadership in the InContent Marketing sector. This move also involves the introduction of MarketFully.AI, a comprehensive multilingual marketing platform designed to meet the diverse needs of brands seeking effective content marketing solutions around the globe.

Strategic Brand Consolidation

The consolidation brings together Key Content and MotionPoint, thereby streamlining operations and facilitating a more cohesive approach to multilingual content marketing. MarketFully emerges as the master brand, absorbing its previous technology brand, GetGloby, into its structure. This integrated approach consolidates technological capabilities under the umbrella of MarketFully.AI, transforming it into a unified platform for adaptive translation, transcreation, and content creation.

Features of MarketFully.AI

MarketFully's new solution encompasses key services:

• - Key Content, which delivers managed multilingual content marketing services.
• - MotionPoint, known for its translation and transcreation services tailored for marketing.
• - MarketFully.AI (MF.AI), a patented AI-driven platform specifically crafted for multilingual content marketing.

Evan Kramer, the CEO of MarketFully, emphasized the importance of these enhancements, stating: “These improvements illustrate the next iteration of our multilingual content marketing delivered through a comprehensive MarketFully solution. It caters to global brands needing not only to optimize for online search but also AI discovery across diverse markets.”

Comprehensive Multilingual Marketing Strategy

The newly fortified MarketFully solution integrates the capabilities of MarketFully.AI and the multilingual content marketing services provided by Key Content and MotionPoint. This ranges from complete client-managed services to semi-managed options catering to various customer preferences. The MarketFully.AI platform is explicitly designed for multilingual content marketing, offering adaptive AI content creation and InContent AI features, thereby harnessing intelligence for all levels of content adaptation—from translation and transcreation to the actual content generation.

InContent AI will leverage content intelligence along with adaptive content workflows and distribution strategies to optimize performance. This smarter, more agile content marketing platform aims to meet the growing demands of diverse cultural marketing needs.

Embracing AI and Human Expertise

Kai Malinowski, Vice President of Product Management at MarketFully, commented on the unique blend of technology and human expertise: “This managed solution combines AI-driven technology with culture-driven intelligence, merging advanced automation with human insight and cultural experience. These improvements are aimed squarely at enhancing multilingual content marketing, supported by what we call human-in-the-loop services, ensuring real people remain at the heart of our operations.”

These integrated capabilities empower brands to deliver truly localized marketing strategies and multilingual content across all adaptation levels. According to Kramer, “This is why MarketFully has been able to define a new category in multicultural marketing at a global scale. This fresh approach signifies the next evolution of inbound marketing for multilingual and multicultural audiences.”

About MarketFully

MarketFully stands as a global leader in InContent Marketing™, assisting brands in crafting impactful digital experiences that resonate in various languages, cultures, and markets. As the first multilingual content marketing solution developed at scale, MarketFully efficiently combines AI-driven technology with human-centered expertise. Through its agency brand strategies, which include MotionPoint and Key Content, it empowers marketing professionals to transcend simple translation, creating truly relevant content that connects brands to diverse audiences. For further details, visit www.marketfully.com.